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Sales and marketing are converging in many businesses. But why and how?
Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.
Here are some of the key insights.
The road to retail hell might be paved with discounts, but for retailers looking to survive and thrive, deal strategy is all but required.
And it's only likely to become more important if data indicating that consumers are increasingly searching for deals is accurate.
If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.
But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.
More than anything ‘digital’ has blurred lines.
That might be blurring the lines of what we used to consider typical consumer behaviours or models (e.g. increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), the blurring of lines across physical and digital channels, the blurring of lines across value and supply chains, the blurring of national boundaries and commerce.
When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.
It seems that, as well as falling for Black Friday, the UK's ecommerce sites staged some big Cyber Monday promotions.
Most sites have sales on today, so how are they dealing with sales? Are they providing a good user experience?
If you’re currently marketing to C-Suite executives and other senior decision makers, you already know how hard it is to generate the sort of sales pipeline that could yield six to seven figures for your organisation.
The difficulty comes in building credibility for your brand, establishing trust with the C-Suite and delivering value before ever trying to sell them anything.
In this article I want to shine some light on a huge mistake that most marketers make when connecting with senior decision makers.
It involves the positioning of your message, attachments to your brand and how being independent is the key to fixing this problem.
Before we dive into this let’s take a look at how selling to the C-Suite is different from your average sales process. The key lies in doing the exact opposite of how most selling is done.
A high proportion of professionals in the digital marketing field will have needed to, or have been asked to, forecast things such as expected revenue or traffic at one time or another.
In my role managing PPC campaigns, I've generally done this for existing projects I've been working on, but also when pitching for new business.
The strongest aspect of the roundtables Econsultancy runs around the world is that marketers drive the conversation. If they want to jump from emerging trends to what annoys them about digital marketing sales pitches, we’re happy to sit back and learn something.
That’s just what happened at one of our South by Southwest roundtables, co-hosted by Rapp and Adometry. What emerged was the start of this list of dos and don’ts that we hope will help save time and sanity on both sides of the table.
In this post, client-side marketers share their unvarnished advice on how digital marketing sales people should improve their pitches.
Sports Direct is brilliant. Ok, it had some problems last year as its reputation took a blow thanks to the retailer’s use of zero hour contracts, but on the sales front, it’s flying along.
New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool £100k bonus after profits climbed by 40% to £200m last year.
With 12 languages and 10 currency options, the Sports Direct website should continue to aid the company's growing profits.
The website has been praised in many quarters. It’s certainly easy to use and strongly conveys the brand’s identity.
Visiting the site I was struck by just how good its calls to action are, and how easy it is to get around (unlike their stores). I thought I’d round up a few of the best bits.
Enjoy them in all their enormous garish glory. I think they’re part of a growing lust for simplicity that is driving web design forward.
Over the last decade, the weekend between Black Friday and Cyber Monday has become known as the major sales high for retailers in the run-up to Christmas.
I’ve possibly never had so much fun writing an Econsultancy blog post. For an hour or so yesterday, I was listening to ‘old’ in-game radio adverts from the Grand Theft Auto computer games, handily available here.
Whilst they are hilarious, in aping existing companies they also use many of the ad man’s techniques to sell a product.
I’ve tried to succinctly describe these techniques in this post. I hope you enjoy the fake product names and slogans as much as I did, and aren't put off by the some of the products' slightly poor taste. Thanks to GTA Wiki, where I grabbed the crazy product images.