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Posts tagged with Sales

salesforce interface

Three surefire ways to maximize your CRM’s effectiveness

CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. 

CRM software often have a multitude of features, many of which are rarely used by sales teams.

Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. 

funnel measurement

The Sales & Marketing departments: Why & how they should merge

Sales and marketing are converging in many businesses. But why and how?

Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.

Here are some of the key insights.


As consumers clamor for good deals, discount strategy becomes key for retailers

The road to retail hell might be paved with discounts, but for retailers looking to survive and thrive, deal strategy is all but required.

And it's only likely to become more important if data indicating that consumers are increasingly searching for deals is accurate.


Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.


Marketing and sales: how will they work together in the future?

More than anything ‘digital’ has blurred lines.

That might be blurring the lines of what we used to consider typical consumer behaviours or models (e.g. increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), the blurring of lines across physical and digital channels, the blurring of lines across value and supply chains, the blurring of national boundaries and commerce. 


Can sales teams afford to miss the social amplification opportunity?

When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.


How did retailers handle the Cyber Monday sales?

It seems that, as well as falling for Black Friday, the UK's ecommerce sites staged some big Cyber Monday promotions. 

Most sites have sales on today, so how are they dealing with sales? Are they providing a good user experience? 

C-Suite Marketing

Gain trust from the C-suite by being independent

If you’re currently marketing to C-Suite executives and other senior decision makers, you already know how hard it is to generate the sort of sales pipeline that could yield six to seven figures for your organisation. 

The difficulty comes in building credibility for your brand, establishing trust with the C-Suite and delivering value before ever trying to sell them anything.

In this article I want to shine some light on a huge mistake that most marketers make when connecting with senior decision makers.

It involves the positioning of your message, attachments to your brand and how being independent is the key to fixing this problem.

Before we dive into this let’s take a look at how selling to the C-Suite is different from your average sales process. The key lies in doing the exact opposite of how most selling is done.

Vintage Forecasting

Forecasting traffic and sales: an introduction

A high proportion of professionals in the digital marketing field will have needed to, or have been asked to, forecast things such as expected revenue or traffic at one time or another.

In my role managing PPC campaigns, I've generally done this for existing projects I've been working on, but also when pitching for new business.

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No one cares: three reasons your sales pitch isn't working

The strongest aspect of the roundtables Econsultancy runs around the world is that marketers drive the conversation. If they want to jump from emerging trends to what annoys them about digital marketing sales pitches, we’re happy to sit back and learn something.

That’s just what happened at one of our South by Southwest roundtables, co-hosted by Rapp and Adometry. What emerged was the start of this list of dos and don’ts that we hope will help save time and sanity on both sides of the table.

In this post, client-side marketers share their unvarnished advice on how digital marketing sales people should improve their pitches.

sports direct logo

Sports Direct: check out those calls to action!

Sports Direct is brilliant. Ok, it had some problems last year as its reputation took a blow thanks to the retailer’s use of zero hour contracts, but on the sales front, it’s flying along.

New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool £100k bonus after profits climbed by 40% to £200m last year.

With 12 languages and 10 currency options, the Sports Direct website should continue to aid the company's growing profits.

The website has been praised in many quarters. It’s certainly easy to use and strongly conveys the brand’s identity.

Visiting the site I was struck by just how good its calls to action are, and how easy it is to get around (unlike their stores). I thought I’d round up a few of the best bits.

Enjoy them in all their enormous garish glory. I think they’re part of a growing lust for simplicity that is driving web design forward.


There are more than just four days of Christmas online

Over the last decade, the weekend between Black Friday and Cyber Monday has become known as the major sales high for retailers in the run-up to Christmas.  

But with the gifting season expected to exceed £10bn overall this year, retailers shouldn't put all their presents under the ‘Cyber Weekend’ tree this year. 

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