Posts tagged with Sam Decker

Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

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Q&A: Sam Decker, CMO of Bazaarvoice

Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.

Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company's Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.

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