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No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.
But customer experience in retail can be a catwalk for the emperor's new clothes.
Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?
Virtual reality technology can be downplayed as being limited to only niche applications.
Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.
However brands in the travel industry are already exploring how they can use it to market and sell more effectively.
Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.
With the seemingly endless choice available to shoppers online, the poor old physical store can sometimes pale in comparison.
Why go to a shop where you can flick through a rail of clothes, when online you can just keep going until you find the item that is right for you?
There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our monthly Vine round-up.
In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.
This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.
Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands.
It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.
In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…
Our best branded Vines round-up this month comes bearing great news.
Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to search.
At last! You can now search for individual users, locations or tags, making this particular writer’s job a heck of a lot easier. You can read about other improvements here: Vine’s desktop redesign puts community and search first.
In other news, Vine has also updated the app itself and it now allows you to footage from pre-existing videos on your smartphone. Allowing you to mix and edit multiple sources into your Vine.
It looks like Instagram will have to pull something particularly spectacular out of the bag to keep up with its rivals (a half-decent desktop site would be a start).
In the meantime, lets check out the latest and greatest branded Vines.
It's the final day of July, which means it's time to look back at some of the best Instagram videos we've seen in the past four weeks or so.
This time around we've got submissions from Samsung, Nike Skateboarding, KFC, National Geographic, American Apparel, Southampton FC and the NBA.
And for more of the same, check out our roundup of some of the best social media campaigns from July.
It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.
We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).
So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.
Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.
Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world's greatest event.
But which is doing the best job?
It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.
Did anyone used to watch that Jasper Carrot thing from years ago where he would sit on a stool and present weird adverts from around the world?
I suppose this is a bit like that, only this is probably slightly less interminable and you don’t have to look at Jasper Carrot’s face in between videos.
This is also less of an excuse to parade soft European erotica to a post watershed audience and more of an excuse to show how your brand can use the platform in interesting and engaging ways.
Well I’ve blathered on long enough, here’s the round-up.