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If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.
New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.
Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).
However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.
For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.
Here are five more, from the social media category.
I've included some of the hard results of the work, as so often our readers are interested in the numbers involved. Enjoy!
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include website personalisation, email marketing, mobile paid search, mobile commerce among young men, online video and Samsung's growing popularity among Europeans.
For more digital marketing stats, check out our Internet Statistics Compendium.
Ask folks about mobile operating systems and most will probably tell you that it's a two-horse race: Apple's iOS versus Google's Android.
The mobile OS landscape isn't this way because other companies haven't tried.
Microsoft has done some interesting things with Windows Phone, and Palm's webOS looked pretty darn promising when it launched.
The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.
What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?
Here are five trends and thoughts on why they are worth following.
In the complicated world of intellectual property litigation, sometimes a loss is a win.
Just ask Apple, which failed to convince a UK high court judge to ban sales of Samsung's Galaxy Tab.
Many of the headlines relating to today's patent system absurdity involve big companies like Google, Oracle, Apple and Samsung. And for good reason: they have big money, and the most to gain (or lose) when it comes to patent disputes.
But patents are increasingly affecting smaller companies and upstarts, and not in a good way. In fact, it's getting so bad that startups raising capital might not want to celebrate their funding too loudly these days.
In the patent war between two of the largest consumer electronics companies in the world, Samsung and Apple, Apple won another victory yesterday as US judge Lucy Koh kept in place a ban on sales of Samsung's Galaxy Tab 10.1 tablet.
What's more: last Friday, Judge Koh placed a ban on sales of one of Samsung's phones, the Galaxy Nexus.
Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3.
Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial.
The NFC payments are enabled using Visa payWave, an app that allows consumers to use their smartphone to pay for goods at the point of sale simply by touching it on a card reader.
A modified version of Google's Android OS powers Amazon's popular Kindle Fire tablet, but being able to take some credit for the Fire's OS apparently isn't enough for the search giant.
Google reportedly believes that it needs a tablet of its own and it could start a fierce battle with Amazon as early as May when it releases an inexpensive 7-inch tablet to take on the Kindle Fire.
Today, Apple thoroughly dominates the tablet space, and a couple of other pseudo-competitors (Amazon and Barnes & Noble) arguably are successfully extending the tablet market by targeting individuals who aren't as likely to buy an iPad.
Put another way: despite the efforts of companies like RIM and Samsung, only one non-content-oriented device maker sells a ton of tablets.
Econsultancy recently held its fourth Digital Cream New York, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream New York had top marketers from Citibank, Dow Jones, Samsung, CurrentTV and DuPont (to name a few) participate in the roundtables, with keynotes from Columbia Business School's David Rogers, and our US VP of Research, Stefan Tornquist.