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Econsultancy recently held its fourth Digital Cream New York, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream New York had top marketers from Citibank, Dow Jones, Samsung, CurrentTV and DuPont (to name a few) participate in the roundtables, with keynotes from Columbia Business School's David Rogers, and our US VP of Research, Stefan Tornquist.
Despite the woes of the music industry over the past decade, few things are as popular as music. Not surprisingly, that's true on the internet too.
Just how popular is music on the internet? Consider that once-dominant social network MySpace, long written off by many as effectively dead, has managed to attract 1m new users primarily with a revamped music player.
A Samsung mobile ad campaign achieved a click through rate three times above average by linking directly to its social media accounts.
The campaign, promoting Galaxy Note Flask-kick events, ran across nine global markets achieving an overall click through rate of 1.7%. In the UK the CTR was even higher at 2.36%.
Apple’s smartphone shipments increased by 128% year-on-year in Q4, meaning that it has now jumped to third overall in worldwide mobile phone shipments.
The report from the International Data Corporation shows that Nokia and Samsung maintained their positions as one and two in the table, with 113.5m and 97.6m units shipped respectively. For now, Apple is still some way behind with 37m units shipped.
M&S has become the first UK retailer to launch an app for Samsung’s connected TV range.
The app will showcase products ranges but has no transactional capability, though a spokesman for Samsung said that an e-commerce function may be added in future.
Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.
The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.
It may be hard to remember, but just a few short years ago consumers were snapping up 'netbooks', those laptop lookalikes that were as affordable as they were small, at a rapid pace.
How rapid? 5.6m of them were sold in the third quarter of 2008 alone.
According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011.
The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.
Apple is arguably the most dominant company in the mobile market today, but its dominance doesn't depend on market share. Indeed, America's most valuable company doesn't dominate mobile market share, but it does reap the majority of the profit.
That's obviously not what Apple's competitors want to hear, but it gets worse: Apple is far, far better at keeping its customers, and will increasingly have the opportunity to poach theirs.
With the iPad, Apple has a significant lead in the market for tablet computing. But companies like Samsung aren't prepared to cede the market to Apple.
Samsung's would-be iPad killer is the Android-based Galaxy Tab, which debuted late last year. It hasn't dethroned the iPad, but Samsung is launching a 10.1" version of the Tab later this year that sports a faster processor and the Android Honeycomb OS.
Google’s Android has already overtaken Apple’s iOS in terms of smartphone marketshare, and the onslaught shows no sign of stopping. The company launched Gingerbread, the latest version of its mobile operating system (OS) today, along with a new co-branded phone: the Nexus S.
The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.
Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.
There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?