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Posts tagged with Santander

How 16 retail banks handle social customer service

Last week I conducted an investigation into how 20 top UK retailers handle social customer service. It was a fascinating insight into the world of Twitter customer care and revealed just how a consumer’s experience can vary from brand to brand.

This week I’m turning my attention to retail banking. 

Earlier today I interviewed First Direct’s senior communications manager Amanda Brown and learnt some best practice tips as well as guidance on what to expect from aiming a Twitter enquiry towards a bank.

Will I experience the same level of personality as I did with non-banking retail brands? Will I have to be taken to a more secure channel? Will the banking industry just be too busy to answer my question?

Let’s find out…

2 comments

Cancelling a credit card online: why is it so difficult?

Credit card lenders operate in a tightly regulated industry with strict rules governing how they market their products, and rightly so.

Unfortunately the regulations don’t extend to laying down rules for improving the UX of their websites.

Having paid off my Tesco credit card sometime ago I thought it about time that I cancelled it so I’m not tempted to plunge myself back into further debt.

Considering the ease with which I signed up to the credit card in the first place, I naively assumed it would be equally simple to rid myself of the unwanted contract. How wrong I was.

2 comments

17 useful examples of EU Cookie Law compliance

The EU e-Privacy Directive was introduced last year as a way of forcing websites to be more open about the type of cookies they used to track visitors.

Initially there was quite a lot of apprehension as site owners were concerned that they’d be forced to add intrusive pop-ups and force visitors to opt-in before they could begin using the site.

Thankfully the Information Commissioners Office (ICIO) took a lenient approach to enforcement and allowed sites to use an ‘implied consent’ measure, which means that they can get away with simply making their cookie policy more prominent rather than explicitly asking for users to accept cookies.

Even brands that do explicitly inform users that the site uses cookies generally don’t give an option to opt-out, but instead direct people to change the settings in their browser.

10 comments