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Posts tagged with Scanbuy

86% of marketers to use 2D barcodes in near future

Are 2D barcodes, which include QR codes, destined to be a big part of the digital marketing landscape - or are they really just the latest marketing fad?

It's too early to say. Awareness and use of the codes amongst consumers is low on both sides of the pond, but there are signs that QR codes can be employed effectively. For instance, Glamour generated over half a million QR code engagements in a special September 'social edition' of its magazine.

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