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Posts tagged with Scientology

Native advertising

Native advertising: the business of eroding user trust?

Perhaps someday native advertising will mature into a viable alternative to traditional web advertising but today it creates more problems than answers. 

Here's why...


The three main approaches to native advertising

Native advertising is one of the hottest marketing trends this year. From BuzzFeed to Twitter, the most admired businesses of our generation have been built on this supposedly new advertising medium.  

However, from my experience, understanding of what it really means is surprisingly low. People might understand that it’s akin to what was traditionally called advertorial, but few recognise the nuances of what is a surprisingly diverse medium.

1 comment

The Atlantic's Scientology advertorial shows the risks of native ads

With advertisers set to pour more and more money into native ads, 2013 could be a great year for well-positioned publishers.

But publishers looking at native ads as a solution to ad blockers and paltry display CPMs should tread carefully.

Native ads aren't a panacea and the premiums advertisers may be willing to pay for them shouldn't distract from the fact that native ads can be risky ads.