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Posts tagged with Scott Olrich

How we got to the Relationship Era

Culture is the “stories we tell ourselves about ourselves,” wrote Clifford Geertz in 1973. What the virtuoso anthropologist meant: stories reveal our social reality as much as they shape them.

So what yarns are we telling ourselves about today’s marketing environment, and how do they influence our marketing?


Get close and personal with your customers

At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead.

Some years that change is downright incremental. In others, there’s a significant shift in how people do business, reach their customers, and make money.

2013 is one of those years.