Posts tagged with Scripts

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Creative heresy? Using data in Hollywood to ensure box office success

Epagogix is a company that analyses scripts in an attempt to forecast US box office performance or TV audience size.

On the back of this script analysis, the company recommends box-office-increasing enhancements.

Nick Meaney of Epagogix was speaking to the audience at PUNCH, the Festival of Marketing’s creative-focused event in the East end of London.

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