You already know things are changing in SEO, old tactics that worked perfectly in the past before don't work now and more of the same old blah blah blah...
Yes, we all know all that. But now what?! How do I rank my keywords? How will I make the website better? How will I get the traffic and bring leads to my website?
If you want to rank your website on 'one word' and 'two word' (highly competitive) keywords, ask yourself a simple question, "Does your website deserve to hold the top rankings?"
If you said yes, then double check all the points highlighted below and you could be missing out on something. If you said no, well don't just sit there, read the checklist! Apply the recommendations I have laid out below...
(P.S. A handy PDF checklist of the points below and our SEO Best Practice Guide are available to download for Econsultancy subscribers!)
The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence.
Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of.
I began writing an ‘amusing’ article last night, it was to combine my twin passions for music and search marketing. It was to be entitled ’20 band or artist names that are impossible to Google’.
I figured this would be ripe for hilarity and also an interesting look into what new bands and artists need to consider when trying to market themselves online.
After all we live in a ‘digital first’ world where bands like Chvrches specifically spell their name wrong so they can be searched more easily and Owen Pallet dropped his Final Fantasy pseudonym in order to drive more traffic to his site instead of the computer game franchise.
I was wrong.
Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide.
To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.
One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him to share his knowledge following Joe Friedlein's thoughts on on-page optimisation last week. His thoughts are below...
69% of marketers claim that they focus on conversion rates and performance metrics when coping with their loss of Google keyword data.
This comes from the 2014 Industry Survey published by Moz.
By moving towards making all searches secure, Google has taken away most of the organic search-term data from its Analytics tool, thereby leaving the rather cryptic ‘(not provided)’ as the top keyword in the search terms driving traffic to your site.
Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site than you expected.
First I’ll make one thing abundantly clear, and this is a caveat you’ll read on any respectable website regarding SEO, if there’s one overarching factor that you should always consider when producing content, it’s quality.
Always ask yourself “is the content I’m uploading to the web useful, entertaining, informative, engaging or innovative?” If it isn’t at least one of those things then you’re never going to achieve any gains in traffic, audience growth or authority.
There are of course exceptions to the rule and it’s difficult sometimes to remain objective when it comes to certain seemingly low-quality websites. But then if these websites are successful, they’re obviously catering for a certain demand.
Of course if you’re also someone who spends all day creating animated unicorn GIFs then I take my hat off to you. As I said, there are always exceptions to the rule and objectivity is hard.
Anyway, no matter what you’re publishing there are some brilliant and relatively simple ways that Google can help your content be seen, be indexed quickly and keep you out of trouble.
Last month we looked at 2013’s UK edition of Google’s Zeitgeist which always proves an interesting overview of the most popular trends in our search behaviour over the year.
But as China gears up to celebrate the start of its new year, let’s turn to Baidu to see how search habits in the east might compare.
These stats and trends, as well as a wealth of Christmas ecommerce data can be found in the latest edition of our Internet Statistics Compendium.
Site redesign is an inevitable, cyclical part of online business.
It can have thrilling pay offs, and sometimes it’s just plain necessary.
It’s certainly a high-pressure time if you’re an SEO, as site redesigns pose risks as great as their rewards.
This is an exercise in trying to figure out whether or not retargeting can be done effectively and responsibly.
Much like similar posts where I looked at native advertising and content marketing, this is also a 'beginner's guide' in which I uncover what is meant by the term retargeting, how it works and what I generally consider to be 'best practice'.
First of all, let me tell you of my own experience of retargeting and the almost detrimental effect it had on my marriage proposal.
Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.
There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.
How can its impact benefit digital marketers?