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Posts tagged with Search Engine Optimisation

image search

Google introduces Shopping Ads to image search: The expert view

Yesterday saw the latest development in Google's search advertising product.

Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.

I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.

SEO & PR search bar

SEO for PRs: a basic guide for greater client success

Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.

1 comment

SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.

black friday

SEO & Black Friday: How are brands preparing their landing pages?

We've been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.


Seriously helpful SEO tips for WordPress

Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available.

You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch.


How insurance companies use search marketing: Aviva

With so much competition from online aggregators, search engine results pages (SERPs) are a difficult terrain to conquer for companies that are ironically often featured on those very comparison sites.

However with a successful paid search campaign along with a strong focus on SEO techniques, it is still possible to rank highly on the SERPs.


What is Negative SEO and how can you protect your website?

Whilst navigating your way through the murky world of black hat and white hat SEO techniques you may have come across another nefarious sounding term… negative SEO.

The purpose of this post is to tell you exactly what negative SEO actually means, whether you need to worry about it and what you can do to defend yourself from it.


Does PPC have any effect on SEO? The expert view

I’ve recently been making a point of plunging myself deeper and deeper into the murky depths of SEO. 

It’s a fascinating place that can be filled with deeply satisfying victories, bafflingly contradictory advice, black and white hat gunslingers and requires dogged determination, nerves of steel and a strong sense of routine discipline.

While writing various beginner’s guides to SEO and paid search over the last year, I realised that I still had many more questions to ask, in particular how these two disciplines relate to each other.

And what’s the best way to seek enlightenment? Ask a bunch of experts that know way more than you, and pass off their advice as your own!


How to approach SEO research and planning

SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition.

I've plundered the excellent Econsultancy SEO Best Practice Guide for some tips on how to approach SEO planning and research.

Check out the big guide for more than 400 pages of detailed and actionable insight.

Here we go..

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mad scientist

What SEO beginners need to know: a basic skills guide

SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite.

So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

Search engine optimisation, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years. 

If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skillsets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and less roles require just one specific skillset.

So let’s get you started.

I’ve talked a lot about SEO here on the blog, from creating a dictionary of SEO terms, navigating black and white hat SEO, to investigating the current SEO landscape.

This will be a collection of all the fundamental knowledge that I’ve collected over the last year, which should hopefully be helpful for any beginner in any organisational role.

Mags Sikora

Q&A: Mags Sikora on the current SEO landscape

With so much change and ambiguity currently prevalent in the world of SEO it's difficult to know what even constitutes best practice anymore.

Lately I've been trying to navigate the murky world of black hat and white SEO and I although I think I grasped the basics, I thought now would be the perfect time to discuss current issues with an industry expert.

Mags Sikora is an SEO Consultant based in London. Over the last seven years she has led a number of SEO projects for brands such as Expedia.co.uk, TripAdvisor, Avis, Mpora.com and currently New Look. 

The majority of those projects have consisted of large-scale audits, development, strategy creation and implementation, including all aspects of technical SEO and link building. She also helps smaller websites and startups to set up their own in-house SEO teams.

westworld poster

Navigating the murky world of black hat and white hat SEO

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand.

As I am a relative newcomer to the digital marketing world, this is like a trial-by-fire. 

In my first few weeks, terms like CRM, CRO, iBeacons, retargeting and PPC all felt like an alien language. 

None more so than the phrases ‘black hat’ and ‘white hat’ in relation to search engine optimisation (SEO).

In this article I'll be investigating what is meant by each of these terms by asking: What are the basic principles of each 'hat'? What is considered best practice? and what should be avoided?

"Boy, have we got a vacation for you"