Paid search is a vital part of the marketer's arsenal, but effective PPC requires time and effort.
Here are my 10 AdWords commandments. What are yours?
There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route.
Matt Cutts said responsive design “won’t harm rankings”. Given that Matt isn’t in the habit of telling everyone how to win at SEO, I think this is as close to an endorsement as we’re going to get.
‘Responsive’ is pretty much used as a byword for ‘mobile optimisation’, which is the science of crafting a better user experience for smartphone users. The key part of that sentence isn’t ‘responsive’, nor ‘mobile’, but ‘user experience’.
This is becoming a bigger deal, as far as SEO is concerned, and I suspect that we have only just begun to scratch the surface of what's going on.
Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013.
Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.
Digital marketing is an ever-changing landscape and it’s vital that time should be set aside for marketers to keep on top of the latest techniques and tools.
Our State of Search Marketing Report 2013 in association with SEMPO reveals that across four areas of digital marketing – search engine optimisation, marketing analytics, paid search marketing and social media marketing – marketers were spending at least one day a month on each, researching and learning about the latest trends.
Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.
Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing.
These findings come from Econsultancy’s State of Search Marketing Report 2013, in association with SEMPO.
It’s easy to see why content marketing is so appealing, as it essentially gives your company something to talk about.
Instead of firing off the same boring press release to whichever journalists will listen to and parrot its dry copy, providing an audience with quality content means providing them with something they can engage with, share and ultimately do your own marketing for you.
Although your audience is only going to do that if your content is entertaining, useful or innovative.
It’s a provocative question and heaven knows we all love one of those.
There are a lot of contradictory opinions out there surrounding the term ‘blue links’ and how many are to be found on your average search engine results pages (SERPs).
While many proclaim the death of ’10 blue links’, other experts suggest their own research confirms otherwise.
Search is an ever evolving, constantly tinkered with playground that is almost impossible to ‘game’ in the long-term and second-guess in the short-term.
As a producer of content myself, I’ve always believed that SEO best practice lies in the quality of the content itself. Creating entertaining, useful, relevant or engaging content is the number one approach and any ‘wins’ your content may achieve in appearing in organic search listings are a well earned result.
Of course I sound naïve here and I’m fully aware that good SEO involves more than just that, especially if organic search listings on the first SERP are becoming less visible.
Let’s take a look at the current state of play for organic search and ’10 blue links’.
With our recently published Search Engine Optimization Best Practice Guide hot off the press and packed full of advice from the biggest names in search, I thought this would be a good time to round up some of the best SEO posts we’ve had in the past year or so to keep you up to date.
For those looking to save time and expand their knowledge to the limits, pretty much everything is covered in the best practice guide, so head on over to the report page to download it!
All others, keep reading and start clicking!
For the forth year running, we’ve been asking search marketers in North America to give us their views of the state of the industry.
Previously we’ve covered a broad area of concerns, from how search marketers set objectives and metrics, right through to budgets, resourcing and the integration of social media.
This year while covering similar areas to the previous, there are a few differences. Below are some of the things we are looking for, but better yet, take our survey before the start of next week and you’ll get a complimentary copy of the report worth $695 before anyone else gets a look!
And do feel free to share the link: http://ecly.co/SEMPO-2013
Advertising on the internet and mobile has increased by 17.5% to £3.04bn in the first half of 2013 according to the IAB, an increase of £607m compared to 2011.
Analytics has played a key role in this growth by helping marketers accurately measure return-on-investment (ROI) and justify reallocating traditional media budget to digital marketing. However, with the amount of data now available to digital marketers via analytics, they’re in danger of becoming data squirrels that hoard data but do nothing with it.
There aren’t enough analysts in the world or hours in the day to manually analyse all the available data, and crucially, turn it into actions which optimise revenue outcomes.
Marketers in the US are continuing to invest heavily in mobile paid search across Google and Bing/Yahoo, with the total spend on tablets and smartphones up 65.9% year-on-year to 28.7% of search budgets.
Taken individually, spend on tablets increased 87.6% compared to Q3 2012, while the increase on smartphone was 118.1% in the same period.
The increased investment is unsurprising considering the consumer shift towards mobile search and the recent roll out of Google’s Enhanced Campaigns.
Data included in our own Mobile Commerce Compendium shows that search is one of the top three most popular smartphone activities behind email and making calls, so it’s inevitable that marketers will begin ramping up their investment in this channel.
It's nearing the end of Q3 so I thought it time to round up some of the brilliant reports that our research team has produced in the past three months.
The topics include search engine marketing, user experience, cross-channel marketing, Facebook ads and the increased investment in display.
To see more great statistics from Econsultancy reports check out our round ups from way back in Q1 and Q2.
So, here are the stats...