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Posts tagged with Search Marketing

image search

Google introduces Shopping Ads to image search: The expert view

Yesterday saw the latest development in Google's search advertising product.

Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.

I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.

3 comments
bid

Six online advertising tactics set to rise

Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.

And some new technologies which promise to bring us closer to our customer, arguably push us further away.

How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?

0 comments

Comparison site NerdWallet outperforms top US finance brands in SEO

It seems financial muscle doesn’t always translate into online success. 

A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search

3 comments
sophie moule

A day in the life of... Search Marketing Manager for Clarks

'A day in the life...' is the return of a popular feature where we get insight into various roles in digital.

This week it's Sophie Moule, search marketing manager at Clarks.

2 comments
google

Does your SME need an SEO agency? Here's how to decide

Should SME owners employ an agency to carry out SEO?

Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.

We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven't yet attempted anything in earnest, either in-house or with a partner.

15 comments
seo

SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.

2 comments

How recruiters can practice what digital marketers preach

Recruiters should start thinking more like search marketers in order to get more traffic to (and quality leads from) their job listings.

0 comments
google logo

What could the Google-Yahoo AdSense partnership mean for marketers?

You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries. 

See the SEC filing here. So, what does that mean for marketers?

0 comments
metamorphoses

Three ranking factors SEOs cannot agree on

I apologise for lumping all SEOs together in the headline, some are good and some are still bad, but as the layman or 'content person' knows, there are a lot of opinions out there.

If you came via the blog homepage, the header image on this post showed Jupiter, Mercury and Io from Roman myth. 

Myth is a word that crops up a fair bit in SEO, such is the knowledge of the 'inner workings' of the Google 'algorithm'.

8 comments
black friday

SEO & Black Friday: How are brands preparing their landing pages?

We've been looking at some analysis of search performance in the lead up to Black Friday.

Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.

Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.

0 comments

Are backlinks still important for achieving high Google rankings?

For a long time search experts and content marketers have understood that search engines use the number and variety of backlinks to a page as a quality signal that has an impact on rankings. 

So how important are they now?

6 comments

How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

3 comments