Every now and then a report is published that suggests people are slowly coming round to the idea of using Google+, however the reality is that it is still a long, long way behind Facebook in terms of active users and average time spent on the site.
Also, I recently looked at how major retailers use Google+ and it’s clear that they don’t have a very high opinion of the network.
But there’s still a nagging sense that businesses can’t afford to totally ignore G+, as there’s a chance that in the long term it will have an increasing influence on search rankings.
Given this discussion, the use of G+ was explored in the new Econsultancy/NetBooster UK Search Engine Marketing Benchmark Report 2013. It revealed some striking differences between client-side and agency responses over the perceived impact of G+.
In the UK search is a one-man show, with Google hoovering up around 90% of the market while Bing and Yahoo battle it out for the rest.
So it takes a brave man to start a company that aims to take on Eric Schmidt and co at their own game.
But as co-founder and CMO of WeSEE, Adrian Moxley has risen to the challenge. His startup has created a visual search engine by using image recognition technology to classify pictures and photos across the social web.
I spoke to Moxley to find out more...
The more data points we have as marketers, the more we are able to analyze the effectiveness of of what we do online and how we can readily adjust our strategies, including search.
Each year, we look ahead and try to focast what changes we can expect in the year ahead. No one predicted that Facebook would be joining the search game but here are another few predictions that may happen in the next 12 months.
Pay-per-click advertising can be one of the fastest ways to drive new traffic to your website. For companies looking at breaking into new markets, it can be a low-risk, cost-effective way to get started.
However, many businesses are failing to realise its full potential, especially in other languages.
Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone.
Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.
The situation has changed dramatically since then and it’s time for the agency world to follow suit.
Digital marketing budgets in search engine and social media marketing are continuing to rise despite challenging economic conditions, according to research released today.
The UK Search Engine Benchmark Report, published in association with NetBooster, has for the past five years shown that companies have continuously invested in the opportunities present in SEO, paid search and social media marketing.
One of the trends highlighted in the recently updated SEO Agencies Buyer’s Guide is that client demands are pushing innovation and the development of proprietary technology – both in-house, and at agencies.
These changes are also impacting on the client/agency relationship.
To explore this theme further, I spoke to independent digital consultant Andy Betts, one of the contributors to the guide.
A key trend identified in the new Econsultancy SEO Agencies Buyer’s Guide 2012 is that the boundaries of SEO as a digital discipline are continuing to blur. Historically, the responsibility for natural search has fallen to channel specialists with a deep technical knowledge, but now its importance is increasingly permeating other areas.
Many marketers still find themselves spending hours of time having to review raw query reports with the slight hope that keyword expansion tools might be able to help them identify those key terms that their campaigns are missing.
Adding new keywords and refining match types might be important for optimisation, but it’s not necessarily the fastest way to increase volume. Often, advertisers focused on growing their paid search programs pay too much attention to keyword expansion activities.
This isn’t surprising, especially given the multitude of keyword tools out there such as Wordstream, Trellian, or Adgooroo, each promoting their own version of keyword data.
However, once marketers have built out their core search programs, the process of adding long-tail terms can require a massive expansion and yet only return a slight impact on traffic volumes.
Just three months after it was downgraded as a penalty for alleged 'black hat' link-building techniques, US department store J.C. Penney has recovered its organic search visibility on Google.
How the retailer achieved this provides a good example of how Google penalties work.