Posts tagged with 'search results'
Search results pages on travel sites should help customers to find the best deal for them without having to work too hard.
Last year I looked at a range of search tools from travel websites, which highlighted the importance of flexibility when users search for travel.
Time spent searching for flights recently has reminded me of the value of excellent search results pages, and here I look at several examples, good and bad.
For this I'm looking at flight search, but the lessons apply equally to hotel and general holiday search.
An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products.
In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for.
The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.
Social marketing, Web 2.0 - whatever you call it, proponents and gurus of the forms on online marketing that involve consumer-generated media and user participation constantly stress the conversational aspects of marketing in Web 2.0 channels. Some have gone so far as to dub this "conversational marketing."
All those drop-what-you're-doing news bulletins that begin, "The blogosphere is buzzing about..." are so 2005. The latest channel to attract attention is the first one that's literally a conversation: Twitter.
Slews of marketers are jumping into Twitter with both feet to participate: to show off domain knowledge, create promotions on-the-fly, to publicize upcoming events and sales - the possibilities are endless.
But what very few marketers, advertisers and brands are listening to Twitter - they're reiterating the same mistakes they made at the very beginning of Web 2.0.