Posts tagged with Search Trends

weather and search

Clothing retailers must adapt to weather-driven changes in search behaviour

Here in the UK, we’ve been enjoying a bout of unusually good weather in the normally-dreary months of April and May.

And when good weather strikes, we all rush to unearth our summer clothing from the depths of drawers and wardrobes – or rush out to the shops to buy new gear.


10+ of the best APAC digital marketing stats from December 2015

This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.

If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.


What were the biggest SEO trends from 2014?

What’s that? You want one more SEO trends roundup before the end of the year?

Well, okay then, but this is your last one.

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Five ways in which search is evolving

The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence.

Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of. 


What were the top trends in search in 2012?

It’s the final working week of 2012 for a lot of people, so it’s a great time to round up the biggest trends from the past 12 months.

We’ve already rounded up the top mobile trends from 2012, as well as asking people to name their favourite mobile innovations.

And here we ask four SEO experts to look back at the most important search trends from this year, as well as doing a bit of future gazing to 2013...


The UK's top Google searches for 2012 revealed

It’s been a big year for over-hyped news stories in the UK. Kate Middleton’s pregnancy, the chief whip calling the police plebs, the usual guff around X Factor and footballers refusing to shake hands, to name but a few.

But which stories have really caught the nation’s imagination? 

Well wonder no more, as Google has come to the rescue with its search zeitgeist for 2012.

The stats below reveal the UK’s top trending search topics, the most popular ‘What is…’ and ‘How to...’ queries and the most searched-for individuals.

So, here’s what you’ve all been searching for this year...


Free shipping works in emails: study

Offering free shipping in emails is a tactic which is increasingly used in marketing and rightly so, as in can result in higher transaction rates, according to a new study.

A US focused report (pdf) by Experian CheetahMail has looked at the trends and offers tips on using this offer effectively. Here are a few key takeaways from the study, as well as some useful observations on search trends...