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Posts tagged with Sears Foolproof

A quarter of shoppers admit to 'showrooming' over Christmas

Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from Foolproof.

The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.

Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.

Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.