Posts tagged with Second Party Data

data

The value & future of second-party data in the age of GDPR

You’ve heard of first- and third-party data, its much more famous siblings. But how much do you know about second-party data?

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result.

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second party data

GDPR: What future for first, second and third-party data

The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it's not too early to start thinking about the future of data in a post-GDPR world.

Here are how first, second and third-party data will likely be affected by the game-changing regulation.

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brent spiner

What are first-, second- and third-party data?

I’m not trying to teach anyone how to suck eggs here. Perish the thought.

But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’. 

Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types of data – first-party, second-party and third-party – and explain what they all mean, where the different data sets come from and the pros and cons of each.

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Video short: Meet the Data (free report and webinar invite)

In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal. 

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The most powerful data is the data you already own: new report

Marketers are under enormous pressure to turn data into customer knowledge, competitive advantage and ultimately profit.

Our brand new report The Promise of First-Party Data examines the opportunities in the proprietary data they already have (or should have).

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