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Posts tagged with Second Screening

nasty gal logo

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing statistics we saw last week.

Statistics include the #nomakeupselfie campaign, Nasty Gal's mobile experience, second-screening, data privacy, US ecommerce sales and social traffic to newpapers.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing statistics we saw last week.

Statistics include second-screening, real-time marketing, guest blogging, paid search, online video and The Guardian's record-breaking month for traffic.

For more digital marketing stats, check out our Internet Statistics Compendium.

1 comment
second screening

76% of second-screeners aren't looking for TV-related content: report

Second screening is a fact of life in our new mobile-enhanced world. Regardless of how interesting a TV show might be, viewers will always turn to their phone to check messages, share their thoughts via Twitter, or just aimlessly browse Instagram.

As with all changes in consumer behaviour, marketers are falling over themselves to find a way of injecting their brand messages into the second-screen experience.

It’s easy to see the attraction, as in theory smartphones allow brands to deliver a more in-depth and engaging experience to enhance their TV campaigns. 

Our own Ben Davis has already gone on record to register his doubts over whether marketers will ever achieve any success with the second screen, however a new report from Millward Brown shows why brands won’t stop experimenting with this channel any time soon.

4 comments
homer on a tv

My fundamental doubts about the second screen

Forgive the first person pronoun in the headline, but television is the most emotive of subjects.

Not for nothing does the Simpsons use the TV set as a cultural trope. Perhaps the emergence of broadband and the creative decline of the Simpsons is more than correlative?

Anyway, I don’t dispute the second screen phenomenon, not one bit. I use my phone whilst watching TV all the time.

What I am disputing, outside of a few important examples, is the extent of consumer demand for contextual second screen experiences. Within this disputation comes the assertion that a lot of second screen use is indeed not contextual (aside from social media use) and cannot therefore be ‘monetised’ as such.

Of course, fans of the second screen may point out that the reason second screen usage isn’t yet contextual is because second screen services and apps are nowhere near maturation yet. There may be improved uses and better content to come.

I’d argue that the same problems that beset social advertising (a place for branding but not sales) will ultimately beset the second screen, driven as it is by the demand for socialising whilst watching the box.

See if you agree with my devil’s advocate’s views.

12 comments
Google+ logo

10 interesting digital marketing stats we've seen this week

What's the greatest Valentine's Day gift a person could ask for? Why, it's a round up of digital marketing stats of course.

This week it includes click-and-collect, second screening, loyalty apps, Google+, UX testing and Facebook's relationship with TV.

And for more digital marketing stats, check out our Internet Statistics Compendium.

0 comments
zeebox

Zeebox: insanely powerful advertising, but will it catch on?

We’ve covered second screening a bit on this blog (like this on Twitter's lead over Facebook), but with Zeebox providing an ever more sophisticated product, I don’t think we’ve fully taken stock of the possibilities for advertisers.

Yesterday I attended Mobile Marketing Live and listened to Ernesto Schmitt, CEO and Co-Founder of Zeebox, talking about the future for the product, and TV in general.

In this post I’ll look at what Zeebox looks like now, which broadcasters are supporting it, opportunities for advertisers, and other possible revenue streams for the company.

The question I'll attempt to answer - 'Are the incentives for users as broad as those for advertisers?'

2 comments

The potential of addressable TV advertising

Multi-screen

Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?  

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.

0 comments
Shazam app

Second screening is here. Are you making the most of it?

The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV ad campaigns to mobile.

TV ads are an effective medium for marketing, but once the ad is over, it’s up to the viewer to remember it and do something about it.

Shazam, the sound recognition app, is one service which is helping brands to extend the reach of their TV adverts through mobile and therefore harness the power of second screening. 

2 comments