Posts tagged with 'security concerns'
We’ve seen a number of research projects and studies which show that mobile traffic and search volumes are likely to overtake desktop in the next 12 months, however the same can’t be said for sales and conversions through mobile devices.
Instead consumers are increasingly using smartphones for research and price checking, before ultimately making a purchase on desktop or tablet.
We investigated the reasons behind this disparity as part of our new Mobile Commerce Compendium, with the data showing that two-thirds (64%) of smartphone owners who don’t use mobile commerce simply prefer shopping online using a desktop or tablet.
The second most-common reason proved to be difficulties with the small screen size (41%), while 39% said they are concerned about security on their phone.