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How popular is Twitter? It's so popular that some would suggest it's worth billions of dollars. But as many of us who lived through the first .com bust know all too well, it's disappointingly easy to take something that looks like it has a future filled with success and turn it into fail.
In the case of Twitter, I think there are 5 things that the company's management needs to do to avoid that fate.
Love it or hate it, Twitter is hot. So much so that it received $48m in free media coverage over the past 30 days by one estimate.
But Twitter faces some major challenges and not everything is rosy in Twitterville. A flurry of job listings the company posted over the weekend hints that Twitter is looking to hire the talent it needs to keep the company from falling off the tracks.
To minimise abandonment rates, a good checkout process should be able to deal smoothly with any unanswered questions before customers pay for their items.
I've been reading an article by Brendan Regan on the FutureNow blog, in which he looks at five questions that customers may have in their minds when they reach the shopping cart, though he is referring to the checkout process as a whole rather than just the shopping basket page.
Two-thirds of online retailers say they feel threatened by payment fraud, something which threatens to hold back e-commerce growth in the UK.
The stats come from payment provider Sagepay, which surveyed 1,000 retailers, also revealed a lack of awareness of what they need to do to meet the industry standards (PCI DSS) on payment security.
Lack of trust and security concerns are still holding people back from shopping online, though consumer confidence has grown significantly over the last few years.
According to a consumer survey (pdf) carried out by the Office of Fair Trading, nearly one in three are put off from shopping online. For 30%, lack of trust was the biggest reason, followed by concerns over personal security (20%) while 15% said they did not trust companies that sell online.
If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.
After all, how is website security going to boost your placement in the SERPs?
Twitter, the wildly-popular microblogging service that's the topic du jour amongst digital marketers these days, had a really bad weekend.
First, on Friday it came to light that a Twitter-oriented advertising network called Magpie was being used by affiliates to promote spammy affiliate links on Twitter. The affiliate links were presented as 'testimonial' tweets and the users who sent them did not directly disclose that their tweets were paid.
Amazon Marketplace was featured on Watchdog last night, with complaints about dodgy sellers and the availability of pepper spray on the site the target of the consumer programme.
Watchdog (on iPlayer) found several instances of customers buying items on the Marketplace, receiving emails purporting to be from Amazon, paying by transfer service Moneygram and not receiving the products.
Few things are certain in today's crazy world but the weekend is one of them. So without further ado, here's this week's The Web Week in Review.
ClickForensics, a company that sells "traffic quality management" solutions, released data about PPC click fraud rates in the third quarter last month.
The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.
Online lingerie retailer Figleaves.com recently launched a revamped version of its website, aiming for more of a high quality look and feel.
I've taken a look to see how it compares...