Posts tagged with Segmenting

Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

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Five essential ingredients for digital marketing success

The world of digital marketing is so vast that marketers find it difficult to prioritise.  

There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.

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What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.

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Three things email marketing leaders do regularly [APAC case studies]

Email marketing is still one of the most popular ways brands communicate with and provide value to their customers. 

Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.

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