Posts tagged with Self Regulation

Major alcohol brands band together to self-regulate

Several major alcohol brands have announced plans to establish a common set of standards that will allow them to self-regulate marketing campaigns across the EU.

The Responsible Marketing Pact – which includes Diageo, Carlsberg, Heineken and Bacardi – will work with the Word Federation of Advertisers to agree standards for responsible advertising.

1 comment

New guidelines for brands interacting with children

This week, the 'interactive services' industry took a major step in its efforts at self-regulation.

The publication of guidelines on moderating sites for children will have an impact on brands who provide online communities or games that attract a younger audience.

0 comments