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Posts tagged with Self Serve

Twitter adds automation to win more ad dollars

Twitter is one of the largest, most popular social platforms in the world but despite the fact that it is generating significant advertising revenue, the company has struggled to live up to expectations.

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Twitter launches self-serve ads

Twitter's strategy around monetization can be summed up in three words: "take it slow."

Thanks to hundreds of millions of dollars in funding, Twitter has been able to do something many digital media upstarts can't: explore new ad models at what often seems like a snail's pace, working primarily with a select number of brand advertisers and agencies.

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