Posts tagged with 'seller ratings'
Consumer reviews work. They have been shown to drive sales, and so now they are used by most retailers online.
The problem is, marketers know this too, and it's no surprise that reviews are used as much as possible, particularly to improve seller ratings for PPC ads.
Having looked into this recently, i wonder whether the sheer volumes of review gathered for some brands' seller ratings are diluting the effect and making the feedback less valuable for other customers.