Posts tagged with Selling

Paolo Dallorso

Sell with social media by knowing when and how to dis-engage

If you want to generate a lead or sale with social media engaging customers is not the goal. It's the starting point.

It's an open door to get customers to respond… to dis-engage with social media and enter into a journey with you.

In other words it's the start of a series of "fair exchanges" that guides prospective buyers toward, or away from, what you’re selling on your turf.

Here's how to get started...

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Should you ever pay a prospective customer?

At the end of the day, most successful businesses do one simple thing: they sell a product or service at a profit.

But building a successful business is anything but simple. There are many challenges, and one of the biggest is acquiring customers.

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Six top tips for integrating social media into B2B selling

Social media is now a proven and important element of most digital marketing campaigns and the majority of marketing practitioners will be comfortable with how it integrates into their existing communication programmes.

However, there is still a dearth of information on how social media integrates with and supports selling and engagement activities.

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How to turn consumer inaction into action: five tips

Making decisions is tough. Consumers today have more choice than ever, and in many markets, competition is fierce. For many individuals, pulling the trigger and making a big decision is all but impossible.

Needless to say, consumer inaction is a problem for businesses. If you can't convince potential customers to make the decisions that lead to them becoming customers, you don't have a viable business.

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How to defeat SEO snake oil

The SEO business is no stranger to the phrase 'snake oil'. Plenty of it has been sold over the years.

This, of course, doesn't mean that SEO efforts aren't legitimate and that there aren't reputable SEOs; SEO is extremely important for most online businesses and there are plenty of competent practitioners who can provide real value to their clients.

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