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Posts tagged with Sem

image courtesy of https://www.flickr.com/photos/martingautron/ under Flickr Creative Commons

A dictionary of SEO words, terms and phrases

Jargon sucks

But there’s so much of it about, especially in our industry.

Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.

Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.

Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.

I originally wrote this guide last year and it has become somewhat out of date now, so this is a revised and updated version of that previously published post. 


Semantic search: the future of search marketing?

Semantic search has been around for a while and many SEOs know it very well.

They understand its importance and that Google is sending more and more signals that it will influence rankings now and even more so in the future. 

eBay and paid search

Does eBay really hate paid search?

Is eBay's latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater?

Following the release of the final results of an ongoing study, there have been headlines proclaiming that “eBay warns that search ads have 'no measurable benefit'”.

So, either eBay is making an outrageous claim that paid search ads don’t work. Or, the headlines are slightly misleading.

Having now read the paper by eBay, it would appear that both may be true.

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Link building: what’s the right way to do it?

Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last month we posted a significant update to the guide.

To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.

Following on from our blog posts on mobile SEO and on-page optimisation, I caught up with one of our contributors Nichola Stott from theMediaFlow to ask her about link building today. Her thoughts are below…


SEO: what you need to know about on-page optimization

A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide.

None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search.

Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein of Browser Media about on-page optimization...


What will paid search look like in 2014?

In the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform.

However, one of the biggest shifts was outside of paid search with Google’s move to [not provided] on SEO keyword data removing visibility for advertisers in the SEO channel, boosting paid search in the process.

This is fantastic for those of us who work in paid search, but what is next? Looking forward I’ve been thinking about what will be the hot search marketing topics in 2014.


Q&A: Confused.com on handling PPC in a competitive market

2013 has seen plenty of changes to paid search, mainly driven by Google. For a brand in a competitive market like insurance, little tweaks here and there matter. 

Changes include the addition of Google's own comparison products to the SERPs, meaning less visibility for organic results, enhanced campaigns, and changes to the style of PPC ads

I've been asking Heledd Jones, head of search marketing at Confused.com (and an Econsultancy guest blogger), about the challenges presented by these changes, and her thoughts on how PPC will evolve in the next year.


Six ways to optimise your search marketing for Christmas

With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day?

In these ultra-competitive times the peak Christmas period can be make or break for retailers. With up to 40% of sales happening around this time, under performance doesn’t just harm your company,  it could be fatal to your business.

Paid search is a proven way of delivering buyers to your website, but how do you maximise its impact, while minimising costs?

Based on Kour experience there are six steps to optimising your search engine marketing for Christmas success:


Using black hat SEO techniques in a white hat way

Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index. 

The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way.

By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk.


How to rank on Baidu in four easy steps

Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi.

With around 600 million internet users and an economy that despite the slowdown continues to strengthen, China represents a huge potential market for companies willing to invest there.

However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the Baidu Search Best Practice Guide in association with China Search International.

As a preview, here are four tips to whet your appetite…


Is eBay wrong about the value of paid search?

This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, 'the efficacy of SEM is limited at best'. 

It's an interesting study, and well worth a read, but the report's conclusion applicable to brands in general, is it just less effective for eBay, or is there something wrong with the brand's PPC strategies

I asked a number of experts about the report, and whether they agree with its conclusions....


Q&A: David Szetela on paid search marketing & affiliate management

Affiliate marketing exists on the crossroads of a number of online marketing channels. Paid search is one of the channels that many affiliate managers end up having trouble reconciling affiliate marketing with. Can the two co-exist in harmony, and if so, how do you achieve it? 

Today I am excited to bring you a Q&A with David Szetela, an online advertising expert, author, speaker and consultant, former CMO for Bionic Click and former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.