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Posts tagged with Semantic Flux

How semantic flux is harming Currys and PC World's search rankings

In a recent post, I talked about why internal links and hub pages are a vital factor for SEO, as this helps avoid the problem of pages on the same site 'cannibalising' each other's search rankings. 

In this article, i'll look at how cannibalisation and semantic flux are affecting search rankings for separate, but related sites. 

The examples I use here are PC World/Currys and Tescobank/Tescocompare. Each brand is cannibalising its own rankings in different ways. 

3 comments

Are your own sites harming your SEO strategy?

We all know that duplicate content will hamper your search performance, but what about similar theming across sub-domains, international sites, or family sites that have entirely different URLs?

If two sites are related in some way Google may not decipher between them leading to domain conflict. 

Have you ever seen a sudden drop for your site in the organic search results then a reappearance several days later?

Or do different landing pages and sub-domains regularly swap places for a search term? If so your site could be affected by site-wide cannibalisation, duplicate theming or semantic flux.

11 comments