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Posts tagged with Sense

SMWNY: When will location-based services stop being fads and start getting real?

Twitter is over three years old and many people still don't get it. Just last week, The NewYorker's George Packer called it “crack for media addicts.” But will real-time oversharing services make it into the mainstream?

At The Future of Space and Time talk during Social Media Week in New York on Wednesday, panelists from the tech world noted that conditioning larger audiences to share their real-time info and location will be necessary for such technologies to truly take off.

And for advertisers, this could be the key to actually serving those relevant ads everyone's always talking about.