Posts tagged with Seo

Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

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monty python plaque

Automating SEO: An introduction to Python

One of the most practical and inspiring talks at last week's Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO.

Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.

Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.

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jack saville

A day in the life of... a client-side SEO specialist

Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.

Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.

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seo

What is technical SEO? And why is it important?

Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.

Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

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2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

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penguin

What were the biggest SEO trends of 2016?

It's that time of year again; time to take stock of everything that's happened in marketing since January.

Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.

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tinsel

Five simple search marketing tips to prepare for the holiday season

We're getting to the part of the year where people start to moan about tinsel appearing already in stores.

Retail was ever this way - preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

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youtube playlist

10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

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mobile search

23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.

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kw finder

Five free content ideation tools if you're fed up of Google Keyword Planner

If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.

This is inconvenient for the many writers out there who like to use this tool to plan their content.

Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.

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Five key points to consider for a smooth site migration

The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.

Luckily, this myth doesn't have to be any more than that, if you remember these five important points, extolled by Jon Earnshaw, the CTO of PI Datametrics, at Search Leeds 2016.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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