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Content is very important for SEO, but this should also come with caveats, as simply creating more and more isn't always the answer.
Following on from yesterday's post on sub-domain conflicts, here I'll look at a few examples where brands' content-led pages are harming their search rankings.
Here's an example which highlights the importance of internal linking and the creation of hub pages.
To demonstrate this, I'll look at the Guardian and Mail Online's SEO and internal linking strategy, and the marked contrast between the two.
We're looking at publishers here, but the principles apply equally to any website.
In the run up to the tournament, most major news sites created World Cup hub pages for the term, which is likely to be the most popular of 2014.
These hub pages gathered the World Cup content in one place, and should be the most useful for people searching on a generic term.
Ideally, publishers would want these pages to achieve a consistently high ranking over time for the term, allowing them to direct users to other areas of the site.
It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.
The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.
You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013.
For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.
With so much change and ambiguity currently prevalent in the world of SEO it's difficult to know what even constitutes best practice anymore.
Lately I've been trying to navigate the murky world of black hat and white SEO and I although I think I grasped the basics, I thought now would be the perfect time to discuss current issues with an industry expert.
Mags Sikora is an SEO Consultant based in London. Over the last seven years she has led a number of SEO projects for brands such as Expedia.co.uk, TripAdvisor, Avis, Mpora.com and currently New Look.
The majority of those projects have consisted of large-scale audits, development, strategy creation and implementation, including all aspects of technical SEO and link building. She also helps smaller websites and startups to set up their own in-house SEO teams.
Ecommerce currently makes up a whopping 43% of Argos’ business and is predicted to surpass 50% by 2015, so managing the company’s search strategy is an incredibly important job.
Patmore currently has two people working for him internally and also outsources part of the process to NetBooster, but even then he said that managing on-site SEO remains a huge challenge.
It doesn’t matter how well your search engine optimisation (SEO) strategy is working for you, it’s always worth taking the time to revaluate and see if it could be doing better. Your returns might be impressive, your strategy masterful, but in these times of tightened budgets, you need to be confident that every penny you spend is worth it.