tag:econsultancy.com,2008:/blog/tags/seo Posts tagged with "SEO" from the Econsultancy blog 2017-10-31T10:40:23+00:00 tag:econsultancy.com,2008:BlogPost/69528 2017-10-31T10:40:23+00:00 2017-10-31T10:40:23+00:00 UK Black Friday landing pages: The good, the bad & the ugly Ben Davis <p><strong>Black Friday isn't as exciting as a couple of years ago.</strong></p> <p>Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.</p><p><a href="https://econsultancy.com/blog/69528-uk-black-friday-landing-pages-the-good-the-bad-the-ugly/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69385 2017-09-18T10:00:00+01:00 2017-09-18T10:00:00+01:00 Ask the experts: Mobile SEO trends, challenges & strategy Ben Davis <p><strong>We're starting a new series of 'ask the experts' articles on the Econsultancy blog.</strong></p> <p>For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.</p><p><a href="https://econsultancy.com/blog/69385-ask-the-experts-mobile-seo-trends-challenges-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69372 2017-08-24T14:07:00+01:00 2017-08-24T14:07:00+01:00 AI and search: How one agency does keyword classification at scale using machine learning Ben Davis <p><strong>Machine learning is rapidly having a big impact on ecommerce as martech and agencies invest in data science.</strong></p> <p>I recently covered LoveTheSales.com and its use of <a href="https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/">AI for product categorisation</a>. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation.</p><p><a href="https://econsultancy.com/blog/69372-ai-and-search-how-one-agency-does-keyword-classification-at-scale-using-machine-learning/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69227 2017-07-11T10:45:00+01:00 2017-07-11T10:45:00+01:00 How to attract lots of quality online reviews to your ecommerce store Andy Favell <p><strong>Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this <a href="https://econsultancy.com/blog/69220-who-should-own-customer-reviews-in-your-organisation/" target="_blank">previous article</a>.</strong></p><p><a href="https://econsultancy.com/blog/69227-how-to-attract-lots-of-quality-online-reviews-to-your-ecommerce-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68947 2017-04-13T10:27:40+01:00 2017-04-13T10:27:40+01:00 Automating SEO: An introduction to Python Ben Davis <p><strong>One of the most practical and inspiring talks at last week's <a href="http://www.brightonseo.com/">Brighton SEO</a> came from Anita Valentinova, on the topic of using Python to automate SEO.</strong></p> <p>Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.</p> <p>Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.</p><p><a href="https://econsultancy.com/blog/68947-automating-seo-an-introduction-to-python/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68892 2017-03-15T09:36:00+00:00 2017-03-15T09:36:00+00:00 A day in the life of... a client-side SEO specialist Ben Davis <p><strong>Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.</strong></p> <p>Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.</p><p><a href="https://econsultancy.com/blog/68892-a-day-in-the-life-of-a-client-side-seo-specialist/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68738 2017-01-26T10:16:42+00:00 2017-01-26T10:16:42+00:00 What is technical SEO? And why is it important? Ben Davis <p><strong>Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.</strong></p> <p>Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.</p><p><a href="https://econsultancy.com/blog/68738-what-is-technical-seo-and-why-is-it-important/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68594 2016-12-07T14:00:00+00:00 2016-12-07T14:00:00+00:00 SEO trends in 2017: What do the experts predict? Ben Davis <p><strong>What will 2017 bring for SEO?</strong></p> <p>Our experts have already weighed in on the <a href="https://econsultancy.com/blog/68592-what-were-the-biggest-seo-trends-of-2016/">biggest trends that happened in 2016</a>, now they look to the future.</p><p><a href="https://econsultancy.com/blog/68594-seo-trends-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68592 2016-12-05T10:30:00+00:00 2016-12-05T10:30:00+00:00 What were the biggest SEO trends of 2016? Ben Davis <p><strong>It's that time of year again; time to take stock of everything that's happened in marketing since January.</strong></p> <p>Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.</p><p><a href="https://econsultancy.com/blog/68592-what-were-the-biggest-seo-trends-of-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68294 2016-09-20T13:00:00+01:00 2016-09-20T13:00:00+01:00 Five simple search marketing tips to prepare for the holiday season Ben Davis <p><strong>We're getting to the part of the year where people start to moan about tinsel appearing <em>already</em> in stores.</strong></p> <p>Retail was ever this way - preparation is everything.</p> <p>Here are five search marketing tips for the holiday season, to get ahead of the game.</p><p><a href="https://econsultancy.com/blog/68294-five-simple-search-marketing-tips-to-prepare-for-the-holiday-season/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68271 2016-09-07T13:44:00+01:00 2016-09-07T13:44:00+01:00 10 useful takeaways from #BrightonSEO: Local search, AMP, content & more Ben Davis <p><strong>Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.</strong></p> <p>I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.</p> <p>Here are 10...</p><p><a href="https://econsultancy.com/blog/68271-10-useful-takeaways-from-brightonseo-local-search-amp-content-more/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68226 2016-09-07T11:27:39+01:00 2016-09-07T11:27:39+01:00 23 mobile UX mistakes that Google doesn't like Ben Davis <p><strong>What mobile UX mistakes should marketers be looking out for?</strong></p> <p>Here are 23 of them for a start.</p><p><a href="https://econsultancy.com/blog/68226-23-mobile-ux-mistakes-that-google-doesn-t-like/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68202 2016-08-23T14:17:51+01:00 2016-08-23T14:17:51+01:00 Five free content ideation tools if you're fed up of Google Keyword Planner Ben Davis <p><strong>If you are a low spender on AdWords, Google Keyword Planner now shows only <a href="https://www.en.advertisercommunity.com/t5/AdWords-Announcements/Updates-to-the-Keyword-Planner-Tool/m-p/601961">very broad traffic ranges</a> for suggested search terms.</strong></p> <p>This is inconvenient for the many writers out there who like to use this tool to plan their content.</p> <p>Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.</p><p><a href="https://econsultancy.com/blog/68202-five-free-content-ideation-tools-if-you-re-fed-up-of-google-keyword-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68116 2016-08-03T11:40:37+01:00 2016-08-03T11:40:37+01:00 Five key points to consider for a smooth site migration Nikki Gilliland <p><strong>The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.</strong></p> <p>Luckily, this myth doesn't have to be any more than that, if you remember these five important points, <a href="https://www.youtube.com/watch?v=upMymnyIL8w">extolled by Jon Earnshaw</a>, the CTO of <a href="https://www.pi-datametrics.com/">PI Datametrics</a>, at Search Leeds 2016.</p><p><a href="https://econsultancy.com/blog/68116-five-key-points-to-consider-for-a-smooth-site-migration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67940 2016-06-10T14:39:00+01:00 2016-06-10T14:39:00+01:00 10 grin-inducing digital marketing stats we've seen this week Ben Davis <p><strong>We've got stats full to the brim with fun this week.</strong></p> <p>From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.</p> <p>We've plenty of diagrams, charts, graphics and visualisations, too.</p><p><a href="https://econsultancy.com/blog/67940-10-grin-inducing-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67892 2016-06-07T10:08:00+01:00 2016-06-07T10:08:00+01:00 Are marketers overspending on TV, display and even SEO? Ben Davis <p><strong>Econsultancy's <a href="https://econsultancy.com/reports/media-budgets-index/">Media Budgets Index</a>, in association with <a href="http://www.datalicious.com/">Datalicious</a>, compares media budget allocation with perceived media consumption.</strong></p> <p>I've picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.</p><p><a href="https://econsultancy.com/blog/67892-are-marketers-overspending-on-tv-display-and-even-seo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67814 2016-05-06T14:57:00+01:00 2016-05-06T14:57:00+01:00 What to do when a competitor 'steals' your product page Google ranking Ben Davis <p><strong>We recently ran an article about the importance of canonical tags to differentiate between similar product pages.</strong></p> <p>You can <a href="https://econsultancy.com/blog/67811-how-canonical-tags-helped-waterstones-solve-a-product-ranking-nightmare/">read that piece here</a>. But what about when a competitor's page seems to have bumped you out of the search results?</p><p><a href="https://econsultancy.com/blog/67814-what-to-do-when-a-competitor-steals-your-product-page-google-ranking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67811 2016-05-05T14:15:00+01:00 2016-05-05T14:15:00+01:00 How canonical tags helped Waterstones solve a product ranking nightmare Ben Davis <p><strong>The canonical tag is used by webmasters to alert Google to duplicate content or, perhaps more accurately, multiple versions of a page.</strong></p> <p>But what happens when websites don't use canonical tags? How much of an effect does it have on rankings?</p><p><a href="https://econsultancy.com/blog/67811-how-canonical-tags-helped-waterstones-solve-a-product-ranking-nightmare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67789 2016-04-28T10:08:17+01:00 2016-04-28T10:08:17+01:00 Five companies using branded top-level domains (TLDs) & why Ben Davis <p><strong>As of today, 619 applications have been submitted for brand top-level domains (TLDs).</strong></p> <p>And there are plenty of big name brands that are already using them.</p> <p>In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.</p><p><a href="https://econsultancy.com/blog/67789-five-companies-using-branded-top-level-domains-tlds-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67726 2016-04-12T14:43:45+01:00 2016-04-12T14:43:45+01:00 SEO is more than just organic traffic: Are you taking all the credit you deserve? Ian Harris <p><strong>Search marketing evolves on a daily basis.</strong></p> <p>The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.</p> <p>From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.</p><p><a href="https://econsultancy.com/blog/67726-seo-is-more-than-just-organic-traffic-are-you-taking-all-the-credit-you-deserve/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67677 2016-03-24T11:33:37+00:00 2016-03-24T11:33:37+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">Stats</a> on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?</strong></p> <p>No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: </p><p><a href="https://econsultancy.com/blog/67677-top-10-digital-marketing-stats-of-the-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p><strong>Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. </strong></p> <p>But if you have called in sick today then never fear, because the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.</p><p><a href="https://econsultancy.com/blog/67661-nine-exciting-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67645 2016-03-14T14:53:16+00:00 2016-03-14T14:53:16+00:00 Google's got it right: Instead of bribing bloggers, sort out your website Ben Davis <p><strong>On Friday, Google explicitly stated what it expects from bloggers who receive free products (<a href="https://webmasters.googleblog.com/2016/03/best-practices-for-bloggers-reviewing.html">read the blog post here</a>).</strong></p> <p>In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.</p> <p>We already knew this, so why has it peeved some SEOs?</p><p><a href="https://econsultancy.com/blog/67645-google-s-got-it-right-instead-of-bribing-bloggers-sort-out-your-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67634 2016-03-10T11:25:00+00:00 2016-03-10T11:25:00+00:00 How charities are suffering since Google removed right-hand PPC ads Jack Simpson <p><strong>We recently ran a piece around <a href="https://econsultancy.com/blog/67569-google-kills-right-hand-ppc-ads-how-should-marketers-respond">Google killing right hand side ads in SERPs</a>, and the impact that might have on PPC activity. </strong></p> <p>But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. </p> <p>One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.</p><p><a href="https://econsultancy.com/blog/67634-how-charities-are-suffering-since-google-removed-right-hand-ppc-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67605 2016-03-09T12:10:00+00:00 2016-03-09T12:10:00+00:00 Why content marketing isn’t SEO – and why SEO isn’t just content Michael Hewitt <p><strong>SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before. </strong></p> <p>But have marketers lost sight of the foundations that search, and digital, are built on? </p><p><a href="https://econsultancy.com/blog/67605-why-content-marketing-isn-t-seo-and-why-seo-isn-t-just-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67567 2016-02-24T11:01:57+00:00 2016-02-24T11:01:57+00:00 Four things you need to know about Google Accelerated Mobile Pages (AMP) Ben Davis <p><strong>Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.</strong></p> <p>If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.</p><p><a href="https://econsultancy.com/blog/67567-four-things-you-need-to-know-about-google-accelerated-mobile-pages-amp/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67569 2016-02-24T10:17:00+00:00 2016-02-24T10:17:00+00:00 Google kills right-hand PPC ads: How should marketers respond? Jack Simpson <p><strong>No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). </strong></p> <p>Ads will now only appear at the top and bottom of SERPs.  </p> <p>To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their <a href="https://econsultancy.com/training/courses/ppc-training">PPC campaigns</a> as a result. </p><p><a href="https://econsultancy.com/blog/67569-google-kills-right-hand-ppc-ads-how-should-marketers-respond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67518 2016-02-16T14:12:45+00:00 2016-02-16T14:12:45+00:00 Comparison site NerdWallet outperforms top US finance brands in SEO Jack Simpson <p><strong>It seems financial muscle doesn’t always translate into online success. </strong></p> <p>A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic <a href="https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict">search</a>. </p> <p><a href="https://econsultancy.com/blog/67518-comparison-site-nerdwallet-outperforms-top-us-finance-brands-in-seo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67501 2016-02-09T11:29:00+00:00 2016-02-09T11:29:00+00:00 14 reasons you really shouldn't ignore DuckDuckGo Jack Simpson <p><strong>Another <a href="https://econsultancy.com/blog/67483-what-is-peach-should-marketers-even-care">startup with a silly name</a>? Sounds like something I’d like to get my teeth into. </strong></p> <p>For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. </p> <p>So why should you care? </p><p><a href="https://econsultancy.com/blog/67501-14-reasons-you-really-shouldn-t-ignore-duckduckgo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67495 2016-02-09T10:23:55+00:00 2016-02-09T10:23:55+00:00 SEO for PRs: a basic guide for greater client success Damon Rutherford <p><strong>Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.</strong></p><p><a href="https://econsultancy.com/blog/67495-seo-for-prs-a-basic-guide-for-greater-client-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67491 2016-02-08T10:54:37+00:00 2016-02-08T10:54:37+00:00 How to do successful link-building on a startup budget Jacob Plumb <p><strong>At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case.</strong></p> <p>We also know that we didn’t get to where we are by spending money unnecessarily.</p><p><a href="https://econsultancy.com/blog/67491-how-to-do-successful-link-building-on-a-startup-budget/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67439 2016-01-26T14:07:00+00:00 2016-01-26T14:07:00+00:00 How creative SEO can deliver big wins for luxury fashion retailers Chris Bishop <p><strong>According to our friends at Google, the most searched for fashion term in 2015 was “<em>How to walk in heels</em>”. </strong></p> <p>This may come as a disappointment to fashion brands who have been told search is all about sales.</p> <p>Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.</p><p><a href="https://econsultancy.com/blog/67439-how-creative-seo-can-deliver-big-wins-for-luxury-fashion-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67440 2016-01-26T10:43:13+00:00 2016-01-26T10:43:13+00:00 Does your SME need an SEO agency? Here's how to decide Ben Davis <p><strong>Should SME owners employ an agency to carry out SEO?</strong></p> <p>Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.</p> <p>We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven't yet attempted anything in earnest, either in-house or with a partner.</p><p><a href="https://econsultancy.com/blog/67440-does-your-sme-need-an-seo-agency-here-s-how-to-decide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67409 2016-01-20T22:10:00+00:00 2016-01-20T22:10:00+00:00 What is the true state of New Zealand’s digital & SEO industry? Ryan Jennings <p><strong>A few months ago an Econsultancy contributor gave his views on <a href="https://econsultancy.com/blog/67266-four-reflections-on-new-zealand-s-digital-industry-from-an-international-traveller/">the state of the digital industry in New Zealand</a>.</strong></p> <p>The post focused on four main issues, which I didn't entirely agree with. </p><p><a href="https://econsultancy.com/blog/67409-what-is-the-true-state-of-new-zealand-s-digital-seo-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67412 2016-01-19T11:10:00+00:00 2016-01-19T11:10:00+00:00 12 practical content tips from Google's Page Quality guidelines Ben Davis <p><strong>Google's unabridged Page Quality rating guidelines were released in November 2015.</strong></p> <p>Whilst some outlets covered this at the time, I thought I'd do so in purely practical terms.</p> <p>So, here's a very simple checklist, based on Google's approximation of highest and lowest quality content.</p> <p>It by no means covers everything in the guidelines, but references those bits that caught my eye.</p><p><a href="https://econsultancy.com/blog/67412-12-practical-content-tips-from-google-s-page-quality-guidelines/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67392 2016-01-11T15:42:00+00:00 2016-01-11T15:42:00+00:00 How fintech & niche brands continue to disrupt the financial search market Michael Hewitt <p><strong>The explosive emergence of price comparison websites and money advice websites has made for grim reading for many traditional banking brands. </strong></p> <p>But, are these brands starting their digital fight back and seeing positive movement in their favour?</p><p><a href="https://econsultancy.com/blog/67392-how-fintech-niche-brands-continue-to-disrupt-the-financial-search-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67348 2015-12-18T13:09:31+00:00 2015-12-18T13:09:31+00:00 Why online retailers should focus on mobile this Christmas Jack Simpson <p><strong>All marketers should now be aware that <a href="https://econsultancy.com/blog/67328-the-biggest-trends-in-mobile-from-2015">mobile is increasingly overshadowing desktop</a> in many areas, and it seems retail searches during Christmas is one of them. </strong></p> <p>Retail searches on mobile are expected to increase by at least 500% over the Christmas weekend alone. </p><p><a href="https://econsultancy.com/blog/67348-why-online-retailers-should-focus-on-mobile-this-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67352 2015-12-18T11:01:00+00:00 2015-12-18T11:01:00+00:00 16 thought-provoking digital marketing stats from the past week Jack Simpson <p><strong>Well this is rather exciting. The final stats round-up before we all (sort of) detach ourselves from the digital marketing ecosystem and play that wonderful annual game of seeing how close we can get to actually eating and drinking ourselves to a fat and happy death.</strong></p> <p>So it is with pre-near-fat-and-happy-death levels of pleasure that I present to you some of the most interesting digital marketing stats we’ve seen in the past week. </p><p><a href="https://econsultancy.com/blog/67352-16-thought-provoking-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67321 2015-12-15T11:40:00+00:00 2015-12-15T11:40:00+00:00 Predicting the biggest ecommerce trends in 2016 Ben Davis <p><strong>Hiya everyone, we've got more 2016 predictions for you, this time in all-new ecommerce flavour.</strong></p> <p>Thanks go to our topic experts - a shoe-seller, an adult-toy-purveyor, and a consultant and #ecomchatter respectively.</p> <p>If you want to try our other flavours, we've done <a href="https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict/">SEO</a>, <a href="https://econsultancy.com/blog/67313-content-marketing-trends-in-2016-curation-video-more/">content</a>, <a href="https://econsultancy.com/blog/67294-five-controversial-predictions-for-programmatic-advertising-in-2016/">programmatic advertising</a> and <a href="https://econsultancy.com/blog/67314-what-will-be-the-biggest-ux-trends-in-2016/">UX</a>.</p><p><a href="https://econsultancy.com/blog/67321-predicting-the-biggest-ecommerce-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67282 2015-12-14T11:36:00+00:00 2015-12-14T11:36:00+00:00 SEO trends in 2016: What do the experts predict? Ben Davis <p><strong>What does 2016 have in store for SEO?</strong></p> <p>The experts <a href="https://econsultancy.com/blog/67272-what-were-the-big-seo-trends-of-2015/">have already summed up 2015</a>, let's see what the crystal balls reveals for the year ahead.</p> <p><a href="https://econsultancy.com/blog/67282-seo-trends-in-2016-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67307 2015-12-09T12:10:00+00:00 2015-12-09T12:10:00+00:00 The biggest content marketing trends of 2015 Jack Simpson <p><strong>It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.</strong></p> <p>That's right, I’m talking about <a href="https://econsultancy.com/blog/66951-seven-golden-rules-for-content-marketing">content</a>. </p><p><a href="https://econsultancy.com/blog/67307-the-biggest-content-marketing-trends-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67272 2015-12-03T10:05:00+00:00 2015-12-03T10:05:00+00:00 What were the big SEO trends of 2015? Ben Davis <p><strong>It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine.</strong> Yes, we're getting in there early with our annual trends roundups, beginning with SEO.</p> <p>We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.</p> <p>So, what was most noteworthy about SEO in 2015?</p><p><a href="https://econsultancy.com/blog/67272-what-were-the-big-seo-trends-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67266 2015-12-01T23:01:00+00:00 2015-12-01T23:01:00+00:00 Four reflections on New Zealand’s digital industry from an international traveller Edwyn Raine <p><strong>Twelve months ago I handed in my notice at a UK digital marketing agency and packed my bags to explore the wider world in which we live.</strong></p> <p>After several months in Asia, touring temples and burning on beaches, I settled into a digital marketing role in Queenstown, New Zealand.</p> <p>It was actually the appeal of a ski season that attracted me to this buzzing town, but I was fortunate enough to have a skill set that was useful to local businesses.</p><p><a href="https://econsultancy.com/blog/67266-four-reflections-on-new-zealand-s-digital-industry-from-an-international-traveller/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67225 2015-11-23T10:45:29+00:00 2015-11-23T10:45:29+00:00 International ecommerce: Four things to consider when venturing into foreign markets Ian Harris <p><strong>In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities.</strong></p> <p>We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues.</p><p><a href="https://econsultancy.com/blog/67225-international-ecommerce-four-things-to-consider-when-venturing-into-foreign-markets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67198 2015-11-16T11:25:00+00:00 2015-11-16T11:25:00+00:00 Black Friday landing pages analysed: AO.com to Tesco Ben Davis <p><strong>Some retailers are making basic errors preparing their landing pages for Black Friday.</strong></p> <p>As we've discussed previously, <a href="https://econsultancy.com/blog/67061-seo-black-friday-how-are-brands-preparing-their-landing-pages/">retailers need a year-round Black Friday landing page</a> to ensure that they achieve decent search rankings and keep their audience informed.</p> <p>Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.</p><p><a href="https://econsultancy.com/blog/67198-black-friday-landing-pages-analysed-ao-com-to-tesco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67176 2015-11-11T14:51:00+00:00 2015-11-11T14:51:00+00:00 The 10 best US digital marketing stats we've seen this week Jack Simpson <p><strong>Buckle up: we’re back with another dose of our weekly US <a href="https://econsultancy.com/admin/blog_posts/new/digital%20marketing%20stats">digital marketing stats</a> round-up. </strong> </p> <p>This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of <a href="https://econsultancy.com/blog/66867-five-seriously-creative-snapchat-campaigns-and-their-results">Snapchat</a> and Netflix, and much more. </p><p><a href="https://econsultancy.com/blog/67176-the-10-best-us-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67080 2015-11-06T11:11:46+00:00 2015-11-06T11:11:46+00:00 Why it's time to leave old-school SEO behind Lori Goldberg <p><strong>The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. </strong></p> <p>SEO strategies have included <a href="https://econsultancy.com/training/courses/seo-backlink-masterclass/">back-linking</a>, title tags, page architecture, site maps and introduced us to a style of writing content that emphasizes keywords.</p> <p>These strategies have largely belonged to webmasters and programmers.</p><p><a href="https://econsultancy.com/blog/67080-why-it-s-time-to-leave-old-school-seo-behind/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67142 2015-11-04T15:48:43+00:00 2015-11-04T15:48:43+00:00 10 Econsultancy blog posts that will make content writers more employable Ben Davis <p><strong>If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.</strong></p> <p>Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).</p> <p>Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.</p><p><a href="https://econsultancy.com/blog/67142-10-econsultancy-blog-posts-that-will-make-content-writers-more-employable/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67127 2015-11-03T10:25:55+00:00 2015-11-03T10:25:55+00:00 A guide to maximizing the impact of internal linking Ben Davis <p><strong>Let's start with an internal link. </strong></p> <p>So, here's <a href="https://econsultancy.com/blog/62282-why-internal-linking-is-vital-for-publishers">why internal linking is important</a>.</p> <p>But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines?</p><p><a href="https://econsultancy.com/blog/67127-a-guide-to-maximizing-the-impact-of-internal-linking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67113 2015-10-30T11:18:48+00:00 2015-10-30T11:18:48+00:00 Five digital marketing tips for retailers this Christmas Matthew Whitehead <p><strong>It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?</strong></p><p><a href="https://econsultancy.com/blog/67113-five-digital-marketing-tips-for-retailers-this-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>