Posts tagged with Seo

Why content marketing isn’t SEO – and why SEO isn’t just content

SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.

But have marketers lost sight of the foundations that search, and digital, are built on? 

7 comments
google amp

Four things you need to know about Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.

If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.

0 comments

Google kills right-hand PPC ads: How should marketers respond?

No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). 

Ads will now only appear at the top and bottom of SERPs.  

To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result. 

7 comments

Comparison site NerdWallet outperforms top US finance brands in SEO

It seems financial muscle doesn’t always translate into online success. 

A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search

3 comments

14 reasons you really shouldn't ignore DuckDuckGo

Another startup with a silly name? Sounds like something I’d like to get my teeth into. 

For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. 

So why should you care? 

9 comments
SEO & PR search bar

SEO for PRs: a basic guide for greater client success

Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.

1 comment
Darth Vader's Z4

How to do successful link-building on a startup budget

At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case.

We also know that we didn’t get to where we are by spending money unnecessarily.

7 comments
Luxury consumer search behaviour by Chris Bishop

How creative SEO can deliver big wins for luxury fashion retailers

According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.

This may come as a disappointment to fashion brands who have been told search is all about sales.

Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.

3 comments
google

Does your SME need an SEO agency? Here's how to decide

Should SME owners employ an agency to carry out SEO?

Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.

We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven't yet attempted anything in earnest, either in-house or with a partner.

15 comments

What is the true state of New Zealand’s digital & SEO industry?

A few months ago an Econsultancy contributor gave his views on the state of the digital industry in New Zealand.

The post focused on four main issues, which I didn't entirely agree with. 

1 comment
google logo

12 practical content tips from Google's Page Quality guidelines

Google's unabridged Page Quality rating guidelines were released in November 2015.

Whilst some outlets covered this at the time, I thought I'd do so in purely practical terms.

So, here's a very simple checklist, based on Google's approximation of highest and lowest quality content.

It by no means covers everything in the guidelines, but references those bits that caught my eye.

3 comments

How fintech & niche brands continue to disrupt the financial search market

The explosive emergence of price comparison websites and money advice websites has made for grim reading for many traditional banking brands.

But, are these brands starting their digital fight back and seeing positive movement in their favour?

0 comments