Posts tagged with Seo

Nine exciting digital marketing stats from the past week

Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. 

But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.

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google

Google's got it right: Instead of bribing bloggers, sort out your website

On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).

In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.

We already knew this, so why has it peeved some SEOs?

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How charities are suffering since Google removed right-hand PPC ads

We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. 

But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. 

One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.

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Why content marketing isn’t SEO – and why SEO isn’t just content

SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.

But have marketers lost sight of the foundations that search, and digital, are built on? 

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google amp

Four things you need to know about Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.

If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.

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Google kills right-hand PPC ads: How should marketers respond?

No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). 

Ads will now only appear at the top and bottom of SERPs.  

To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result. 

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Comparison site NerdWallet outperforms top US finance brands in SEO

It seems financial muscle doesn’t always translate into online success. 

A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search

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14 reasons you really shouldn't ignore DuckDuckGo

Another startup with a silly name? Sounds like something I’d like to get my teeth into. 

For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. 

So why should you care? 

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SEO & PR search bar

SEO for PRs: a basic guide for greater client success

Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.

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Darth Vader's Z4

How to do successful link-building on a startup budget

At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case.

We also know that we didn’t get to where we are by spending money unnecessarily.

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Luxury consumer search behaviour by Chris Bishop

How creative SEO can deliver big wins for luxury fashion retailers

According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.

This may come as a disappointment to fashion brands who have been told search is all about sales.

Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.

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google

Does your SME need an SEO agency? Here's how to decide

Should SME owners employ an agency to carry out SEO?

Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.

We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven't yet attempted anything in earnest, either in-house or with a partner.

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