Posts tagged with Seo

Q&A: Dr Mike Baxter on applying the 80:20 rule to digital businesses

Econsultancy has a breakfast briefing next week which will advise digital companies how they can optimise their businesses by applying the 80:20 rule.

The speakers at the briefing are Dr Mike Baxter, who has authored a number of reports for Econsultancy, and Robert Colquhoun, who specialises in multichannel customer acquisition and retention strategies.

I've been talking to Dr Baxter about the 80:20 rule, and how online businesses can benefit from its application...

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You control your own destiny, Google doesn't

My post yesterday about Google's paid links smack down sparked quite a discussion and a bit of debate.

Good points were made all around on all sides of the debate.

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When is a paid link not a paid link?

Google has a major problem relating the identification of paid links, but I believe it has an even bigger problem relating to the definition of 'paid links', and the very term itself.

Econsultancy’s Patricio Robles wrote about this earlier today so I don’t want to cover too much old ground, but I do want to comment on the difference – or similarity – between paid and commercial links.

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Search queries keep getting longer

Search queries keep getting longer. Over the past year, queries of 8 words and over experienced the higher the jump in usage.

A Hitwise study finds searches of 5 or move words in length increased 10 percent from January 2008 to January of this year.  Over the same period of time shorter queries of 1 to 4 words in length decreased 2 percent.

The longer the queries, the longer the long tail becomes. As searchers becomes more sophisticated in honing their terms, SEO gets correspondingly more complex, but also more potentially rewarding.

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Improving results from SEO - what makes the biggest difference?

Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from Econsultancy.

It's also a good time to review this since I attended and spoke at Search Engine Strategies (SES) in London last week, so it was interesting to see which topics got the most attention, and SEO was certainly more popular than paid search.

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Advertising with Google AdWords is not protection money for organic SERPs

When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.

I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.

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How fast should you be blogging?

slow bloggingRecently, an underground rethinking of blogging practice began to hit the headlines; that of Slow Blogging. In a nutshell, this is where blog-posts are generated over a length of time with the aim to display a deep knowledge of the subject matter, rather than churning out quick content at a regular pace.

Displaying a thorough understanding of their services, products and industry can be highly beneficial to the promotional and marketing activities of many businesses, but at what speed should we really be blogging?

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Offline retailers lack search presence

retail search presence studyA three year project, The Retail Search Presence Study, finds (not altogether surprisingly) that online retailers are winning over their traditional counterparts when it comes to visibility on the Big Three search engines.

The study, conducted by Internet-Engine, entailed visiting and categorizing over 6,000 web pages found via search during the holiday shopping season. Online retailers easily dominated returned results on all the engines, with over 30 percent of the listings. Bricks-and-mortar retailer results appeared in a mere 12 percent of searches.

Given consumers are performing over 10 billions searches each month, and that 24 percent of all offline purchases are influenced by the Internet (Forrester Research), the study's findings point to a serious gap in offline retailers'  commitment to and investment in Web marketing -- particularly at a time in which online shopping is growing at the expense of Main Street and big box retailers.

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5 link building techniques

Last week I discussed the ongoing debate around the use of paid links for SEO. As I noted, there seems to be a growing consensus that the use of paid links is a risky proposition.

Most SEOs, even those who still utilize paid links, tend to agree - building links the old-fashioned way (i.e. earning them) is the best long-term approach.

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Are paid links dead as an SEO strategy?

Instant results are always the most appealing. When it comes to SEO, climbing up the SERPs can take a lot of time, effort and money.

A popular technique amongst some marketers for acquiring the inbound links that search engines like Google love has been to pay for them.

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