Posts tagged with Seo

How fast should you be blogging?

slow bloggingRecently, an underground rethinking of blogging practice began to hit the headlines; that of Slow Blogging. In a nutshell, this is where blog-posts are generated over a length of time with the aim to display a deep knowledge of the subject matter, rather than churning out quick content at a regular pace.

Displaying a thorough understanding of their services, products and industry can be highly beneficial to the promotional and marketing activities of many businesses, but at what speed should we really be blogging?

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Offline retailers lack search presence

retail search presence studyA three year project, The Retail Search Presence Study, finds (not altogether surprisingly) that online retailers are winning over their traditional counterparts when it comes to visibility on the Big Three search engines.

The study, conducted by Internet-Engine, entailed visiting and categorizing over 6,000 web pages found via search during the holiday shopping season. Online retailers easily dominated returned results on all the engines, with over 30 percent of the listings. Bricks-and-mortar retailer results appeared in a mere 12 percent of searches.

Given consumers are performing over 10 billions searches each month, and that 24 percent of all offline purchases are influenced by the Internet (Forrester Research), the study's findings point to a serious gap in offline retailers'  commitment to and investment in Web marketing -- particularly at a time in which online shopping is growing at the expense of Main Street and big box retailers.

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5 link building techniques

Last week I discussed the ongoing debate around the use of paid links for SEO. As I noted, there seems to be a growing consensus that the use of paid links is a risky proposition.

Most SEOs, even those who still utilize paid links, tend to agree - building links the old-fashioned way (i.e. earning them) is the best long-term approach.

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Are paid links dead as an SEO strategy?

Instant results are always the most appealing. When it comes to SEO, climbing up the SERPs can take a lot of time, effort and money.

A popular technique amongst some marketers for acquiring the inbound links that search engines like Google love has been to pay for them.

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