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Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.
Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.
Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.
It's that time of year again; time to take stock of everything that's happened in marketing since January.
Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.
We're getting to the part of the year where people start to moan about tinsel appearing already in stores.
Retail was ever this way - preparation is everything.
Here are five search marketing tips for the holiday season, to get ahead of the game.
Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.
I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.
Here are 10...
What mobile UX mistakes should marketers be looking out for?
Here are 23 of them for a start.
If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.
This is inconvenient for the many writers out there who like to use this tool to plan their content.
Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.
The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.
We've got stats full to the brim with fun this week.
From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.
We've plenty of diagrams, charts, graphics and visualisations, too.
I've picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.
We recently ran an article about the importance of canonical tags to differentiate between similar product pages.
You can read that piece here. But what about when a competitor's page seems to have bumped you out of the search results?