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We recently ran an article about the importance of canonical tags to differentiate between similar product pages.
You can read that piece here. But what about when a competitor's page seems to have bumped you out of the search results?
The canonical tag is used by webmasters to alert Google to duplicate content or, perhaps more accurately, multiple versions of a page.
But what happens when websites don't use canonical tags? How much of an effect does it have on rankings?
As of today, 619 applications have been submitted for brand top-level domains (TLDs).
And there are plenty of big name brands that are already using them.
In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.
Search marketing evolves on a daily basis.
The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.
From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.
Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?
No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black:
Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction.
But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.
On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).
In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.
We already knew this, so why has it peeved some SEOs?
We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity.
But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets.
One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.
SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.
But have marketers lost sight of the foundations that search, and digital, are built on?
Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.
If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.
No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs).
Ads will now only appear at the top and bottom of SERPs.
To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result.
It seems financial muscle doesn’t always translate into online success.
A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search.