This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function.
The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.
The series could be seen to be oriented towards B2B, but many marketers see the lines with B2C blurring. So grab a coffee, put your feet up and read on.
Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide.
To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.
One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him to share his knowledge following Joe Friedlein's thoughts on on-page optimisation last week. His thoughts are below...
As we all know, digital marketing ceased to exist last year. In January 2013, Forrester announced it was to be the year that ‘digital marketing’ became just ‘marketing’.
I’d like to posit that something similar happened to PR. In fact I think it happened earlier, though we have yet to have had the debate.
There’s no doubt that the internet has changed marketing’s function and activities, but its impact on PR has simply been to expand the discipline’s footprint.
In a world where everyone is a communicator, PR’s influence is all-pervasive. It’s for this reason that I find the term ‘online PR’ to be so reductive.
Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site than you expected.
First I’ll make one thing abundantly clear, and this is a caveat you’ll read on any respectable website regarding SEO, if there’s one overarching factor that you should always consider when producing content, it’s quality.
Always ask yourself “is the content I’m uploading to the web useful, entertaining, informative, engaging or innovative?” If it isn’t at least one of those things then you’re never going to achieve any gains in traffic, audience growth or authority.
There are of course exceptions to the rule and it’s difficult sometimes to remain objective when it comes to certain seemingly low-quality websites. But then if these websites are successful, they’re obviously catering for a certain demand.
Of course if you’re also someone who spends all day creating animated unicorn GIFs then I take my hat off to you. As I said, there are always exceptions to the rule and objectivity is hard.
Anyway, no matter what you’re publishing there are some brilliant and relatively simple ways that Google can help your content be seen, be indexed quickly and keep you out of trouble.
A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide.
None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search.
Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein of Browser Media about on-page optimization...
Marketers spend one day a month researching digital marketing trends, according to our new State of Search Marketing Report 2013.
Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.
Digital marketing is an ever-changing landscape and it’s vital that time should be set aside for marketers to keep on top of the latest techniques and tools.
Our State of Search Marketing Report 2013 in association with SEMPO reveals that across four areas of digital marketing – search engine optimisation, marketing analytics, paid search marketing and social media marketing – marketers were spending at least one day a month on each, researching and learning about the latest trends.
Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.
Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing.
These findings come from Econsultancy’s State of Search Marketing Report 2013, in association with SEMPO.
It’s easy to see why content marketing is so appealing, as it essentially gives your company something to talk about.
Instead of firing off the same boring press release to whichever journalists will listen to and parrot its dry copy, providing an audience with quality content means providing them with something they can engage with, share and ultimately do your own marketing for you.
Although your audience is only going to do that if your content is entertaining, useful or innovative.
Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google's, this can lead to the misconception that the two search engines differ only in name and region.
This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors.
Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy's Baidu Search Best Practice Guide.
It’s a provocative question and heaven knows we all love one of those.
There are a lot of contradictory opinions out there surrounding the term ‘blue links’ and how many are to be found on your average search engine results pages (SERPs).
While many proclaim the death of ’10 blue links’, other experts suggest their own research confirms otherwise.
Search is an ever evolving, constantly tinkered with playground that is almost impossible to ‘game’ in the long-term and second-guess in the short-term.
As a producer of content myself, I’ve always believed that SEO best practice lies in the quality of the content itself. Creating entertaining, useful, relevant or engaging content is the number one approach and any ‘wins’ your content may achieve in appearing in organic search listings are a well earned result.
Of course I sound naïve here and I’m fully aware that good SEO involves more than just that, especially if organic search listings on the first SERP are becoming less visible.
Let’s take a look at the current state of play for organic search and ’10 blue links’.
We are regularly asked for more B2B examples of great marketing campaigns.
B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the spring 2013 shortlist and pick out some B2B nominees that haven't made it on to the blog yet.
Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain.
Let me know what you think, or leave your own examples in the comments.