How many times have you sat through an SEO
presentation and heard 'it’s all about links, and one link from the BBC
is worth more than 1,000 low level directories.'
Google relies on media links to calculate PageRank, a gauge of website
authority. These links bring order to search results, which is why
everyone uses Google, which is why they make so much money. Brands
therefore need media links to achieve SEO success in Google, which is fair
But what do media owners get for providing the authority map
behind Google’s meteoric rise? Plummeting advertising revenues as Google hoovers up the lot. This
seems a bit of a kick in the teeth, but what can they do about it?
The amount spent advertising online has finally exceeded that amount spent on TV promotions. So, if you're planning to dedicate more marketing money to the web platform, where should you spend that cash?
People are spending more online, both shoppers and advertisers.
That means your customers are on the web but it also means your
competitors have upped their game.
So you probably plan to increase the amount you spend, but where
should you spend that cash? Should you boost your email marketing or
ramp up your paid ads?
Google risks undermining the cervical cancer vaccine program with the negative, scaremongering slant of its search results. Any parents searching for information on the vaccine in the light of the tragic death of Natalie Morton are presented with a page of negative and alarming stories.
There's something we can all do about this - that's link to the relevant NHS page and try to get that in the top 10 results for relevant Google searches. Here's how YOU can help.
Too often online marketing is characterised by quantity rather than quality. There's a pervasive idea that quality is too hard but sheer volume will have the same effect.
Let me give you a shining example of what I mean. I was recently browsing a forum when I found, without a doubt, the dumbest attempt at marketing I've seen in a while.
Although much of the search engine optimisation (SEO) work carried out by agencies like mine is ongoing, there are important elements that need to be incorporated in the early days.
It's quite common for clients to approach us once they have just paid
for a brand new website design. This is understandable, even if it's
frustrating for SEO professionals. As far as the company is concerned,
they now have their shiny new site so it's time to start marketing it
with an SEO campaign.
Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm going to share with you over a series of four posts how you can set this up for yourselves.
Typically, the hardest thing about a "habit" is to try and stop it... it takes 21 days at the least, apparently. Habits are viewed as negative; the word is usually being associated with vices and things that are bad for you.
Well, have you ever thought about how to start a habit? One that is good for you and your business?
Having worked with a number of organisations to help them integrate the social web into their existing customer communications strategy I've learnt that the hardest thing isn't the ideas, the approach or the social medium to use; the hardest and biggest challenge is "change". There is a definite requirement for businesses to adopt and adapt; they need to own and be responsible for managing the social media engagement and not to treat it as separate channel. Some great ideas have crashed and burned because of this, so here are a few ideas to help organisations thinking about; or those who are struggling with their whole social media engagement approach.
Having experimented with various ways of linking out, it looks like the BBC may finally be using good old hyperlinks to send readers to external websites.
This was spotted by techchuff, via Twitter, which remarks that the 'Google juice is being sprayed like champagne at an F1 podium', and indeed, the links appear to be passing on PageRank, which hasn't always been the case with the BBC.
There are many tactics used to drive a website up in the search rankings and they all have benefits with the various search engines.
But each of these engines uses a different algorithm to determine which pages should rank highly, so how can you impress each of them?
I’m not one of those people who claims that social media doesn’t do
anything for your search results. On the contrary, I think it
absolutely helps SEO.
For some, any notion that Twitter could influence your search rankings
was blown into smithereens when it was revealed that Google pays no
attention to links from Twitter. Call the
That kind of thinking totally misses the point, because Twitter is a network of networks.
Yours and mine, for starters. And I bet you that they’re overlapping
right now, if you’re reading this and also active on Twitter. People talk beyond the virtual walls of Twitter. The network effect is
an almighty thing when it’s in full swing. Raising awareness in a meaningful and relevant way is what Twitter is all about, as far as our business is concerned.
In any event, Twitter can also directly affect Google rankings for you in a
positive way, starting with universal search...