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I believe in encouraging people to do things for themselves. SEO is a vital part of evolving a website yet many businesses struggle to understand what SEO means and how they can get to grips with it.
SEO is not a dark art, it is an incredibly intuitive process that encompasses many disciplines, from research to writing content and building social media presence. Nobody is a master of all of them but you can take control of key components of your SEO strategy, helping you focus spend on areas where you need the greatest help.
That's not to say that investing in the services of a dedicated SEO partner (freelance or agency) isn't a good thing - if you don't have the resource or inclination to do this properly, then paying a specialist can be a commercially sound decision. SEO is a long-term commitment, you can't treat it like a toy to be played with for a few months, then thrown to the back of the cupboard.
This post outlines the top six things that you can do in-house to improve your website optimisation with links to free online tools to help you on your journey.
As the political parties proudly launch their manifestos, outlining their principles, aspirations and plans should they win power, I've decided to write an SEO manifesto for long-term website success.
If you want your business to do well online, there are a number of principles you should stick to. Unlike some politicians, you also need to stick to them in the long term.
So, whether you're working on your website's visibility already or are just starting out, try to adhere to the pledges laid out in this manifesto and you should do alright.
About six months ago I was trying to figure out how to get a client past Wikipedia for the term 'spread betting'.
Most people know that taking on Wikipedia for rank can be difficult because the website carries so much topic authority and a lot of people link to it. So much so that Wikipedia’s authority can trump a very popular, useful website.
In fact, one of the main rules of SEO is get a page on Wikipedia. This shows a level of Authority because you are significant enough to be listed.
Look on any marketing or web design company’s website and the chances are they’ll claim they do SEO. While some may do great work, some are just chancers.
Even amongst the specialist agencies, some businesses are much more effective at what they do than others. But how can you tell the difference between the well-qualified and snake oil merchants?
A few well placed questions should do the trick:
Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next three years, higher education institutions need to look elsewhere for financial support.
The average non-EU student tuition fees for arts and science undergraduate degrees are around £10,000 per year, and with the potential to reach £20,000 depending on the course and establishment, the financial benefits for cash-strapped UK universities to recruit international students is obvious.
There’s been a lot of change in deciding what ranks on a Google search result page over the last few months. According to Andrew Girdwood, 'Too many SEOs are in denial about the radical changes that have overhauled Google in recent months.'
One of the biggest changes Andrew’s talking about is the importance of ‘real time search’, which requires a fundamental shift in how you go about producing content.
So how can make your content production process more suited to the demands of real time search?
Running an ongoing SEO campaign is a lot like spinning plates. With so many factors in play in search engine algorithms, you really need to be aware of all of them at once to ensure a successful campaign - it's all about keeping a balance between all of them.
This post is a compilation of various pitfalls, gripes and bugbears I've come across where something is lacking in the balance required for success in organic search.
The social web has grown exponentially in the last year, and in that time, Twitter has grown from a technological frivolity to a traffic generator for many websites.
Today at Search Engine Strategies New York, panelists at the Search Marketing: Analyze This talk brought up social media referrals in relation to Google.
Is social media driving more traffic to websites than Google? No. But that doesn't mean that SEO strategists should ignore it.
There were some very good discussions late last year about geo-targeting neutral domains, focusing around pointing Google Webmasters at multiple XML sitemaps and country specific folders.
The next problem is how to target multiple languages in the same country for a multi-lingual website. I think I have found the answer...
Parts of the search engine optimisation work e-commerce sites undertake require a certain level of technical understanding which is where SEO consultants can shine. Other parts need some common sense and an eye for detail.
Here are five SEO mistakes e-commerce sites make, so that you don't have to make them...
Having spent the last 6 years Client side as Head of eCommerce and agency side managing digital marketing teams, one constant has been confusion in new platform builds over what a “search engine friendly” website actually is.
eCommerce solution providers advertise optimised platforms and Clients demand search engine friendly sites; do both mean the same thing? Rarely. Client side eCommerce managers can confuse technical and content optimisation, leading to miss-matches between expectation and delivery. A technically optimised web platform does not necessarily mean that keyword planning and meta content optimisation have been carried out.
This blog provides a tick list of the core elements that you should specify in any RFP or ITT when scoping a new eCommerce platform. They act as a starting point for SEO dialogue, enabling you to push vendors on specific areas of optimisation expertise. Please note the list is not in any order of priority.
As part of its constant rollout of new formats and features, YouTube has come up with some widely varying ways to grow its popularity and profitability. But today's announcement also has the opportunity to do some good. Starting this week, the video giant will start giving all videos on the site access to its auto-captioning technology. This is good news for the hearing impaired. But also, it will eventually lead to better searching and advertising opportunities on the site.