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Posts tagged with Seo

How SEO complements your PR

Search engine optimisation (SEO) is part of your public relations (PR), not just some geeky addition to your website.

When I’m discussing SEO with a new client, understanding their wider PR campaign is essential to my planning. So why do so many firms see SEO as some website add-on, rather than a developing, often creative enhancement of their PR work?

I think it’s because SEO execs tend to be technology fiends, while PR staff tend to be arts graduates with a passion for creativity – there doesn’t seem to be much middle ground.
 
Yet it’s essential that PR works closely with an SEO team to make sure both budgets are working as hard as they possibly can and complementing each others’ work.
 
I've previously talked about how social media marketing should be looked at from both an SEO and PR perspective, but here are a few key ways in which PR and SEO working together can enhance a company’s online presence dramatically.

23 comments

3am site goes from swearing off SEO to keyword stuffing in 3 months

The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there.

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Five reasons your content is damaging your brand

Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.

This is apparent from many of the badly-penned blogs, rubbishy ‘news’ stories and plagiarised or simply stolen articles that the web is gradually filling up with.
 
Many companies fill their sites with scraped posts, barely literate articles and keyword-stuffed nonsense in the hope of attracting Google’s attention, so I wanted to take a look at just what this sort of behaviour is doing to your brand; how it’s affecting the customer experience.

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Whistles: site review

Fashion retailer Whistles relaunched its website last week, and the resulting Flash heavy site is certainly different.

According to Whistles' Jane Sheperdson, 'We spent a lot of time researching best practice online. We then threw out everything we had learned, and just designed something that pleased us visually.'

This is an interesting way to approach the design of an e-commerce site, but what will the result be for the user experience?

82 comments

Business blogging FAQs

faqLast week, Blogware's Chris Baggott and I participated in a webinar about business blogging. As is so often the case with these things, we received more questions from the participants than we were able to respond to.  Moreover, many of the questions are ones I've frequently heard over the years when presenting on business blogging at conferences and from readers.

So herewith, the FAQs on business blogging I hear most often...along with answers that will, hopefully, help move things along at organizations that want to blog, but are stymied by confusion, doubt and uncertainty around issues both technical and content-oriented.

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The Guardian makes its comments search engine friendly

The Guardian has introduced some welcome updates to its comments system, with comments now handled server-side instead of client side.

This means that the newspaper is not using javascript to display comments anymore, which brings with it a number of benefits, as pointed out by Malcolm Coles:

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The ‘Vince’ update unravelled: does Google recognise brand equity? (pt 3)

Could this be the smoking gun, the SEO equivalent to 'CCTV' evidence of Google's manual intervention? I'll let you decide. My place is only to present the evidence.

Without wanting to sound sensationalist, I found this evidence quite shocking because as we all know, Google would never hand manipulate a SERP... would it?

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The ‘Vince’ update unravelled – does Google recognise brand equity? (pt 2)

Yesterday we took a retrospective look at the 'Vince' update, exampling the 'Poker' and 'Life Insurance' SERPs, and how Google has cleverly managed to identify and apply corrective adjustments to a small number of rankings for big brands.

Today we're looking at the 'Holidays' and 'Betting' SERPs and the possible methods behind these adjustments, as well as introducing data from the Stickyeyes data set, enabling us to dig deeper into the back-link profiles of these movers and shakers.

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The ‘Vince’ update unravelled: does Google recognise brand equity? (pt 1)

Four months after Google’s so called Vince update, and there’s still talk amongst SEOs of brand building being the new link building.  The following three-part blog series aims only to present evidence for you to draw your own conclusions on what really happened, what Google is now looking for and how to effectively deploy your natural search campaign post Vince.

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Four tips for analysing SEO Google Analytics style

Having spent time improving your SEO, building natural links and optimising on site elements then I bet you cannot wait to see the results. If you're anything like most people (including yours truly), you'd look at traffic to your site as an indication of how well you've done. Although the end result is higher numbers of visitors to your site due to better ranking, it might be while before your ranking will improve.

On the other hand by using Google Analytics it's easier to see short term improvement in your SEO by extracting hidden data gems so it's really a question of knowing where to look. Here are four tips...

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Buying or selling SEO links? Look at the trouble you’re causing

Image by rene_ehrhardt via FlickrHow many times have you sat through an SEO presentation and heard 'it’s all about links, and one link from the BBC is worth more than 1,000 low level directories.' 

Google relies on media links to calculate PageRank, a gauge of website authority. These links bring order to search results, which is why everyone uses Google, which is why they make so much money. Brands therefore need media links to achieve SEO success in Google, which is fair enough.

But what do media owners get for providing the authority map behind Google’s meteoric rise? Plummeting advertising revenues as Google hoovers up the lot. This seems a bit of a kick in the teeth, but what can they do about it?

24 comments

Where should you spend your online budget?

The amount spent advertising online has finally exceeded that amount spent on TV promotions. So, if you're planning to dedicate more marketing money to the web platform, where should you spend that cash?

People are spending more online, both shoppers and advertisers. That means your customers are on the web but it also means your competitors have upped their game.

So you probably plan to increase the amount you spend, but where should you spend that cash? Should you boost your email marketing or ramp up your paid ads?

12 comments