Posts tagged with Seth Godin

C3: Seth Godin on appealing to the weirdos

As a marketer will you choose to industrialise or to make art?

Will you choose to appeal to the maximum amount of people as possible via the safest of methods or will you appeal to those on the fringes? The people who may not immediately drive huge traffic or revenue for you but will make your business stronger in the long-term.

This is a question posited by author Seth Godin, who delivered a keynote speech at C3 in New York last week.

Here are Seth Godin’s thoughts on ‘the fork in the road’ and the decision on which direction you may want to take. 

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Seth Godin goes 'full cheetah': Day one at #IMW13

Some of the world's best modern digital marketers converged on the Metropolitan Pavilion in New York City yesterday to celebrate and discuss joined-up marketing and what the future holds for our industry at Integrated Marketing Week.

Here is a recap of the running starts provided by Seth Godin and our CEO Ashley Friedlein. The show lasts two more days, so don't forget to follow along with #IMW13

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Is dynamic pricing really magical?

Some believe that ebooks, and accompanying ebook readers like the Kindle, are the future of print publishing. But for now, it appears that publishers are more likely to see them as a potential industry-killer.

Case in point: two large publishers, Simon & Schuster and Hachette Book Group, announced the other day that they'd delay releasing ebook versions of some new books for four months after the hardcovers hit the shelves. The reason? It's one way to fight back against the lowly prices seen in the ebook market, where most bestsellers now cost less than $10.

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Brands in Public: forget brandjacking, it's really about value

Seth Godin is taking a lot of heat for Squidoo's new service, Brands in Public. To many, Brands in Public is little more than a brandjacking service. As my colleague Meghan Keane put it: "Give Squidoo $400 a month. Or your brand gets it."

In my opinion, the criticism being leveled at Brands in Public is justified but it has far more to do with value than brandjacking.

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The economics of free web content

It is the hot topic in media circles: should news organisations give away their content on the web for free? This week saw a few posts by influential bloggers and media commenters on the subject. Here's a round-up.

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Seth Godin: 5 tips for better online surveys

One of the reasons I often find Seth Godin's advice to be useful is that it's usually so simple.

When it comes to online surveys, Seth has a few common sense tips that seem obvious but, not surprisingly, are usually not implemented. I felt they were worth posting here, along with several suggestions of my own.

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Seth Godin reveals his blogging philosophy

It's a question that most bloggers grapple with at some point: how frequently should I blog?

If you don't post often enough, you risk losing your audience. If you post too much, you risk posting for posting's sake.

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