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Posts tagged with Shareabiity

Can an algorithm predict the success of video ads?

A new algorithmic tool aims to predict the amount of earned media video ads are likely to attract before they are launched. 

Unruly Media's ShareRank tool aims to provide advertisers with insight into the psychological, social and content triggers which influence success, and to allow them to do this before they spend any money on ads. 

Unruly's Head of Business Development, Cat Jones, has been working on ShareRank for the past six months. I've been asking her about the tool. 

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