Posts tagged with Sharethrough

Making your ads viewable is only half the battle

With online advertising in the throes of a full-fledged panic about ad viewability, marketers are turning to native advertising and branded content as digital Xanax to alleviate their stress. While anxiety about unseen ads is well-founded, this road of what we call “next-gen digital” holds new bumps and curves for marketers to navigate.

It’s a fact that consumers are ignoring ads like never before; banner blindness continues to plague the industry. On top of that, it turns out that even if consumers were paying attention, many ads wouldn’t be “in view”: They’re served below the fold or take more time to load than viewers typically spend on a page.

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