Posts tagged with Shazam

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How Shazam is using augmented reality to help brands come to life

It’s hard to believe that the music discovery app Shazam has been around for 10 years. 

Since it first appeared, it has taken prime real estate on users’ phones alongside the likes of Google Maps and WhatsApp.

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Shazam, big data and the future of year-end lists

Shazam announced today that it now has more than 400m users globally, driving 15m Shazams (or tags) every day.

This follows Shazam's recent claims that it generates $300m in digital music sales every year, which is 10% of the digital music market.

It has been terribly busy today. The now leading media engagement company has also announced its ‘top Shazamed songs of 2013’ list, as well as its ‘top Shazamed artists of 2013’, ‘top Shazamed songs driven by television’ and ‘2014’s new artists to watch’ lists. 

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Shazam: from gimmick to major player

At the beginning of September 2013, Shazam announced a huge milestone: the 10 billionth use of the music identifying app.

The song: Lady Gaga’s ‘Applause’. The man: some guy in New Jersey who was officially the last human being in the Western world not to recognise Lady Gaga.

If you’re unaware of Shazam, quite simply it’s an app that you can use to identify a song you don’t know the name of that’s playing in any location (as long as it’s audible) in a matter of seconds. The process is called ‘tagging’.

Shazam currently processes more than 100m tags a week, this is 150% more than a year ago, and currently has more than 80m global users.

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A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs

Kia has produced one of the year's most memorable adverts, and with the use of Lady Gaga, Twitter, the VMAs and Shazam, the brand looks set for some great 'traction'.

The advert featuring Lady Gaga’s new single, Applause, and a handful of America’s Next Top Model cast members premiered during the MTV Video Music Awards (VMAs) show on 25th of August, racking up 10.1m live viewers.

The Kia Soul demographic fits well with that of the VMAs. With many first-time drivers tuning in, the moderately priced and trendy car was a hit, as seen by some of the many tweets.

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Second screening is here. Are you making the most of it?

The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV ad campaigns to mobile.

TV ads are an effective medium for marketing, but once the ad is over, it’s up to the viewer to remember it and do something about it.

Shazam, the sound recognition app, is one service which is helping brands to extend the reach of their TV adverts through mobile and therefore harness the power of second screening. 

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Four paths marketers must take to put mobile first

With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled. But what are we are marketers and businesses doing about it?

According to today's presentation by MEC's Global Chief Strategy Officer, Melanie Varley, and their Head of Mobile and Emerging Platforms, North America, Andy Wasef, the only way to be creative is to be mobile. Now, more than ever, we need to think of mobile first instead of an add on further into the process of developing a campaign or experience.

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ITV to launch Shazam-enabled ads

ITV will partner with music recognition service Shazam to provide interactive TV advertising for users of the app. 

Shazam users (there are 10m in the UK) will be able to use the app to interact with ads and enter competitions, get more info, view additional content or download free music.

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Toyota turns to social media, mobile for car giveaway

In the multi-channel, multi-platform age, running marketing campaigns is a lot different than it used to be. There are more options, and a lot more to think about. The same is true when it comes to giving away a car.

That's what Toyota is doing as part of its Camry Effect, which the company describes as "a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience."

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Pillsbury launches augmented reality campaign with Shazam

Home baking brand Pillsbury has launched an interactive TV campaign in the US in partnership with Shazam.

Pillsbury says that it is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the mobile app.

Though Shazam is largely known for its music tagging properties in the UK, it's now able to do the same for advertisements and television shows.

Once people have scanned the recipe suggestions shown within the ad, the app saves them to review later while shopping.

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