Posts tagged with Shopping Cart

What is the best way to display shopping basket links?

Shopping basket/cart links and icons need to catch the attention of shoppers, and should help them to find the link to review the contents and make a purchase.

There are a number of ways of displaying the basket link, from a simple text link to permanent basket icon showing the contents and total value. I've been looking at a few examples from a selection of UK etailers...

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Fewer buttons means more conversions

Reducing the number of buttons on shopping basket pages can provide an instant boost to conversion rates, according to the results of an A/B test.

By simply removing the 'update shopping bag' button and replacing it with a slighlty less visible link, Laura Ashley managed to increase conversion results by 18.87%, an impressive result, which shows what the kind of effect a slight tweak here and there can make.

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Web shoppers using baskets as wish lists: survey

While 87% of online shoppers abandon their shopping baskets, the majority plan to return to websites later to complete their purchases, with baskets effectively used as wish lists.

According to a basket abandonment survey from Amaze, 74% of respondents said they would return at a later date to make a purchase, and many are using the basket as a means to 'window shop' on e-commerce sites.

The report suggests that, since there is little that etailers can do to change this behaviour, then less emphasis should be placed on abandonment rates as a measure of success or failure.

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