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Posts tagged with Showrooming

Desktop still behind most online sales, but smartphones on the rise

Desktop devices are still responsible for the majority of online orders, but the use of smartphones for internet purchases continues to grow.

Furthermore, mobile devices are having a real impact on the in-store shopping experience as well.


Back to the Future: the journey from online to offline retail

There has been a seismic shift of bricks-and-mortars retailers onto the web over the last decade, with almost every major player now at some level offering clicks-and-bricks capabilities. 

With a few exceptions, there has been relatively little traffic the other way - of pure play online retailers opening up physical stores. 

In recent months this has begun to change, with an increasing number of online businesses investigating the potential of some form of physical presence. 

For a long time pureplay retailers have decried the costs, inflexibility and limitations of physical stores, preferring the infinite SKUs, distribution and low costs of a pure web model.

However, as physical retailers have begun to combine on- and offline models in more innovative ways the potential of a mixed format model has become more and more attractive.

firefly button

Firefly: how exciting is this button?

'The Creator, if He exists, has an inordinate fondness for beetles.' But will we, the consumers, fall in love with the Firefly?

Firefly is a feature of, and button on the side of, Amazon's new Fire smartphone.

Simply put, the feature turns the phone's camera into a visual recognition tool (barcodes, products and the like) and the Fire microphone into an audio recognition tool (think Shazam).

Let's mull over what this might mean.

iPad image

Four critical steps to commercial mobile success

As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming the primary experience.

Our mobile devices have become the remote controls to our lives, influencing how we shop, inform and entertain ourselves and connect with one another.

We look to mobile technology to maximise every moment in our day and the immediacy it offers has driven consumer expectations to a new high.

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10 interesting digital marketing stats we've seen this week

Here they are folks, the finest digital marketing stats we've seen this week.

It includes the impact of Panda 4.0, the soft skills revolution, email marketing, showrooming and a tale that shows the power of social media.

And for more digital marketing stats, download the Econsultancy Internet Statistics Compendium...

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stars and stripes

The best US digital marketing statistics of the week

A mobile and email festival this week in the US, with stats on devices, retargeting, content consumption and even some TV thrown in.

There's also some titbits on webrooming and ecommerce, including a beautiful infographic.

For more digital marketing stats, check out the Econsultancy Internet Statistics Compendium.

Without further ado, let's get into the stats.


12 more examples of digital technology in retail stores

Bricks and mortar stores have to work hard to compete with online shopping, and one way of doing this is to use technology to create a great in-store experience. 

Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, or to promote a retailer's online presence. 

I compiled 11 examples of in-store tech last year, but time moves on quickly in this business, so here are 12 more...


Five mobile predictions for 2014

The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.

As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.

Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will have been shipped worldwide.

More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.

Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.

mobile in-store showrooming

Mobile influenced £18bn of UK retail sales in 2013

In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey in the UK stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012.

This comes from a recent study by Deloitte Digital, where 2,000 consumers were polled on their smartphone usage in relation to in-store purchasing.

Consumers who used their mobile phones before or during their shopping trip were more likely than the average shopper to make a purchase. Those using a smartphone during a shopping trip were almost twice as likely to make a purchase.

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Bringing the in-store Christmas shopping experience online

The weeks running up to Christmas Day are some of the busiest of the year for retailers, counting for a huge proportion of total annual sales.

This year, however, the US is expected to see a slight downturn in spending per family during the holiday season due to lingering uncertainty after the recent government shutdown.

On average, shoppers will spend $737.95 on presents, decorations and food for the festive season, which is about 2% less than 2012 according to the National Retail Federation.

With this year’s festive season presenting retailers with a bit of a challenge, it is also providing them a great opportunity to build real and lasting brand value and to win over such a precious customer base.


30% of US shoppers admit to showrooming vs. 40% in the UK: report

Almost a third (30%) of US shoppers now use a smartphone while in-store compared to 40% in the UK, according to a new report into ‘showrooming’.

On the face of it this would appear to be a behaviour that retailers would want to try to prevent, but in reality there’s very little that stores can do to curb the consumer use of smartphones.

Furthermore, separate data taken from the new Econsultancy/BuyDesire Mobile Marketing and Commerce Report found that retailers don’t actually see showrooming as a threat to their revenues.

The report found that although 67% of companies acknowledge that the number of customers using smartphones in-store is increasing, only 11% believe that showrooming poses a threat to their business.


Connected retail: the future of the high street

The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented.

New customer touch points have burst onto the scene, leaving retailers struggling to decide where to prioritise their marketing and digital spend: should the focus be on websites, stores or mobile?