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Posts tagged with Showrooming

Showrooming is on the rise: stats

More and more consumers are using their mobiles for 'showrooming', checking prices and product information while shopping in stores. 

According to JiWire's Mobile Audience Insights Report for Q2 2013, there has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers. 

The report also looks at the use of wi-fi by smartphone users, finding that more and more are online via public wi-fi. 

Showrooming in store

So your customers are showrooming? Big deal

Ever been in a shop looking at the most recent iPhone or the newest DVD release and wondered if it’s cheaper somewhere else?

I recently discussed showrooming on a panel session at IMRG Connect and more than half of the audience admitted that they’d done it. 


Tap on the map? Maybe I was wrong about NFC

I recently wrote about mobile NFC being dead in the water. Since then a few dissenting voices have piped up. Understandably, some working in this area. 

One of the voices was Proxama’s. It runs TapPoint, which is a cloud-based SAAS. I spoke to the MD, Miles Quitmann, and he was refreshingly honest enough to turn my oil tanker of beef around and leave me excited about the possibilities of loyalty ‘on tap’. 

So here’s a summary of emerging possibilities for marketers, using the growing number of NFC enabled smartphones in the market.


10 interesting digital marketing stats we’ve seen this week

This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.

Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.


63% of smartphone owners use their device to search for information while shopping

More than half (57%) of smartphone owners have used their device to search for information while out shopping, according to data from our new Mobile Commerce Compendium.

The most common smartphone activity was comparing prices (63%) with other retailers, followed by looking for a discount voucher online (42%) and looking for product information or other options on a different retailer’s website (34%).

This raises a difficult dilemma for retailers, as the natural urge is to try and prevent customers from shopping at their competitors using the mobile web but in reality it’s impossible to prevent people from doing it.


Now is the time to embrace showrooming

A new TNS study across 43 countries suggests that 21% of shoppers use smartphones in store to 'showroom', 43% read reviews, 31% compare prices and 25% seek advice before they buy from friends and family.  

This phenomenon has put the fear of God into many within the retail industry, woken businesses up to the link between the high street and internet and made retailers aware that they are not ready to service this reality.

We’ve seen Jessops and HMV go into administration in recent months and Best Buy shrink. The culprit? Supposedly showrooming.


13 ways for retailers to deal with the threat of showrooming

Showrooming, whether retailers like it or not, is here to stay. In fact, as smartphone usage grows, it's only going to increase. 

Naturally, as retailers see the threat of people using their mobiles to compare prices and buy elsewhere, they are concerned about this trend. 

But what can they do about it?

Here are a few suggestions for tactics that offline and multichannel retailers can use... 


Is it time to talk about tablet retail?

What does the word mobile mean? To many companies, including those in retail, mobile is used to describe any connected device that's portable.

That makes some sense: despite the fact that there are differences between the growing number of connected devices that can fit in a pocket or bag, there are often enough similarities, at least on the surface, to justify putting them in the same bucket. But can and should the all-encompassing use of mobile translate to strategy?


Showrooming may have offline upside: report

Showrooming probably isn't going to make it onto a list of retail executives' favorite words any time soon. After all, the notion that the significant amounts of money required to operate physical stores is increasingly going to waste as consumers use stores to check out products they'll buy cheaper online isn't a pleasant one.

But is all of the fear around the showrooming really justified? According to a study published by Ipsos MediaCT and the Interactive Advertising Bureau (IAB), the answer may be no.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include calculating email marketing ROI, digital marketing budgets, online newsrooms, Facebook mobile, showrooming and online adspend in China.

For more digital marketing stats, check out our Internet Statistics Compendium.


26% of US shoppers were 'showrooming' this Christmas

A new survey from Econsultancy highlights the growing importance of mobile for holiday shoppers, with 26% using their phones to compare prices and check reviews when in bricks and mortar stores.

Our Toluna powered Christmas 2012 US Online Shopping Survey asked 1,000 online consumers about their research and purchase behaviour. 

Topics covered include the use of mobile, shipping issues and the further shift to online shopping. 

Here are some key stats from the survey... 


A quarter of shoppers admit to 'showrooming' over Christmas

Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from Foolproof.

The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.

Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.

Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.