Posts tagged with Showrooming

A quarter of shoppers admit to 'showrooming' over Christmas

Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from Foolproof.

The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.

Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.

Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.

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Majority of retailers expect 5% sales drop due to showrooming: report

As shoppers prepare to descend on their favorite stores this Friday as the holiday shopping season gets underway, retailers are preparing to greet them with deals that they hope will be too good to pass up.

Retailers are optimistic about their prospects this year, but they're arguably going to have to work harder than ever if they want to maximize their sales. The reason? More and more consumers are deciding to shop from home on Black Friday and Thanksgiving weekend, forcing retailers to hone their online and offline strategies.

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Best Buy fights showrooming with online price match

When shopping around for the best deal across online and offline channels, consumers are often given a simple yet frustrating choice: convenience or price.

This is particularly true when it comes to price match guarantees offered in brick-and-mortar stores, which often restrict the price match to a price offered by another brick-and-mortar retailer.

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