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Posts tagged with Silos

The four major marketing sinkholes... and how to get unstuck

Online marketing is a world fraught with danger. Some dangers are obvious. Others... not so much.

The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face.

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Five ways to create marketing worth sharing

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.

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Social media: job title, or part of the job description?

There's little room left for debate: any way you dice it, social media is mainstream. That should be good news for social media experts and gurus, right? Perhaps not.

Earlier this week, it was revealed that The New York Times was essentially eliminating its 'social media editor' position. The person who held it, Jennifer Preston, would become a full-time reporter again.

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