Posts tagged with Singapore

The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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apac

The best APAC digital marketing stats from March 2016

This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.

Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.

For more stats, subscribers can download our Internet Statistics Compendium.

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singapore

Digital marketing in Singapore: 101

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.

But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.

To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.

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apac

10+ of the best APAC digital marketing stats from December 2015

This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.

If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.

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Digital Cream Singapore: The state of digital transformation

Nearly 100 senior brand marketers met in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change. 

Digital transformation was one of the hottest topics and here's what was discussed at the table, sponsored by Mirum.

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The state of marketing attribution in Singapore

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.  

But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions. 

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What can online grocery retailers learn from Singapore’s Redmart?

The UK’s major grocery retailers haven’t been having a great time of it recently.

Sales have either been stagnating or rapidly declining, and the old strategy of buying up as much commercial real estate as possible has proven to be a mistake in the face of shifting consumer preferences.

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AIA Singapore creates unhealthy digital rewards program

AIA Singapore has launched a digital rewards program called Vitality for every insured customer. Basically the concept is very positive. They want to reward you for being healthy and ask you to track your behaviour online.

How this is being done is open to question though with some serious gaps in the program and some questionable creative.

AIA Vitality is apparently a “science-backed wellness programme that works to make real change to your health” so the blurb goes.

Customers earn Vitality Points by engaging in a number of activities focused on helping them know more about their health and improving it. Singaporean residents can earn Vitality Points for healthy activities such as gym, physical exercise, buying Healthy Food items and stopping smoking etc.

They can check how they're doing at any time on their account on the website.

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Asia: how are companies approaching digital change?

At Econsultancy Singapore, we recently had a good old discussion about the change necessitated by new digital technologies.

I thought I’d allow you to stick your finger into the prevailing winds of this discussion, by listing some of the take-homes.

To keep you interested, at the close I’ve added a couple of brands that seem to be agile and are moving with the marketing times, embodying many of the 12 pillars of the Modern Marketing Manifesto.

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Key findings from the Econsultancy/Accenture roundtable in Singapore

Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media.

The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local minnow to global brand, as well as the transparency and range of the conversation.

The joint Accenture Interactive and Econsultancy roundtable was no exception, with over 25 companies represented from a mixture of multi-national, to local innovator and from B2C to government sector.

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Digital marketers in South-East Asia struggle with skills gaps: new report

Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the second Digital Cream Singapore event for senior client-side digital marketers held in November.

Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.

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